Digital Marketing Tips to Prepare Your Company for the New Year

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As a business owner, the New Year is always a great time to turn a new leaf. So in case 2021 hadn’t been so good to you, then now’s the time to start anew and make your brand reach new heights. Now from exploring other types of web designing to outsourcing social media mockup makers, digital marketing can greatly aid you on your endeavors. Below are a couple of great tips to help you start this year right.

Send Personalized New Year Emails

Send emails to your subscribers to greet them at the start of the year. Personalize it to make it stand out. You can do this by including the recipients’ names on the emails. To make your message even sweeter, you should consider adding a discount code or freebie on it. This will also encourage your subscribers to promote your brand to their friends.

Furthermore, most marketers advise sending new year emails before the actual day. By sending it a few days after January 1 instead, you’ll increase your message’s chances of getting read by your target audience. That’s because people are usually flooded by emails in the days leading up to the New Year.

Greet the New Year on Social Media

Aside from your email marketing campaign, you need to ramp up your social media calendar for 2020 as well. That means welcoming the New Year on your social media handles, as well as engaging your customers in those platforms. Done right, this will get people hyped up about your brand for 2022, increasing your popularity and sales in the process.

Some of the ways you can make your New Year greetings stand out on social media include making it look like it was handwritten, running a contest alongside it, and giving sneak peeks of a new product or service. Simultaneously, the New Year is a great time to change your brand’s avatar on social media. Thankfully, there are several tools that can help you out with that.

Review Last Year’s Performance

Once you’ve finished welcoming the New Year and greeting everyone on social media, time to consider making your 2022 plans. But before you go look for new types of web designing and what-not, you should first take a look at your performance in 2021. 

Start by reviewing the marketing strategies, social media campaigns, and outsourced SEO services you implemented last year. You should also have your team list all the accomplishments they can recall for 2021. These might include product launches, any conferences they attended or hosted, and other business growth metrics. Then separate what worked last year from those that didn’t. Obviously, you should discontinue the tactics and strategies that didn’t deliver, while building up on the ones that did.

Determine Your 2022 Goals

At the same time, you need to list your goals for this year. The first days of January are always a great time to write resolutions. But it’s one thing to write your New Year’s resolutions list and another to follow through on them. So to ensure you actually check off your list this year, you need to make sure your goals are S.M.A.R.T. (Specific, Measurable, Achievable, Relevant, and Time-Bound).

Making S.M.A.R.T. will take time and effort, but at least it will help you keep your 2022 objectives realistic and attainable. So for each of your resolution, you need to ask these five questions:

  • What are the specifics of your goal (Who, What, Where, etc)?
  • How will you measure your goal?
  • How can you accomplish your goal?
  • How realistic is the goal?
  • What is the timeline to achieve your goal?

Create Your 2022 Calendar

As soon as you finalized your goals for 2021, you can proceed with creating your calendar to follow through on them. You can do this by either making your own calendar through Google Docs or by investing in applications like Notion that offers calendars you and your team can access easily.

In any case, you need to make sure your goals are evenly spread out on the calendar. That way, you can enjoy a good leeway while trying to achieve them. Furthermore, you need to place any seasonal campaigns, events, and anniversaries on the right dates. For example, you need to schedule your Christmas-themed strategies in December.

Have a New Year’s Day Sale

So now that you’ve created a calendar for 2022, time to return your focus back on starting this year right. One of the best ways you can do that is by having a New Year’s Day Sale. You need to do this even if you’re not going to launch any new product or service in January. Aside from helping your brand garner attention, it will help you boost sales at the start of the year.

To make the most of your New Year’s Day Sale, make it a flash sale. That way, you can clear your inventory and serve your loyal customers at the same time. And to entice more people, you should give out discount codes or coupons as mentioned above.

Run a Creative, Fun Contest

Lastly, it wouldn’t hurt to run a contest at the start of the year. Not only will it help you create a buzz for your brand in January, but it will also provide you numerous opportunities to engage with current and new customers.

Make sure you keep your contests fun and creative so people will stay engaged. You don’t have to stick with New-Year-themed contests, too; try something nice like inspiring quotes contests. Or you can run a tournament where the contestants need to showcase different types of web designing. This will keep the event interesting, as well as enable you to headhunt for a good web designer (in case you need one).

Start 2022 Right

2021 is over and 2022 is here. Whether you’ve done well or not the past year is not important anymore. What matters now is that you do better this year. So aside from trying new types of web designing and improving your products or services, you should follow the tips above to start the year right.

About the Author

Isaias has been working as a writer since 2011. He started out as a freelancer before moving on to work full-time at Reach Digital. He specializes in creating list articles, and the topics he’s written about include, finance, golfing, health and fitness, and home improvement. Additionally, he knows a bit about basic SEO principles, learning how to craft guest posts, build backlinks, and insert keywords in the right places.

Isaias is currently part of Reach Digital’s Content and Affiliate teams.