Digital Marketing Agency Michigan | 3 Kinds of Digital Marketing to Know

When we hear the term “digital marketing,” we may feel that we already know it. However, when we try to explain it, it’s hard to pin it down. We may be talking about a particular kind of digital marketing but can’t tell it apart from the other types. Any digital marketing agency Michigan can help you in figuring out which type of digital marketing will be best for your needs. Let’s get to know some of the digital marketing varieties in this article.

First, What is Digital Marketing?

Before we delve into the various kinds of digital marketing, let us first establish a definition to guide us. Digital marketing is any kind of marketing activity that utilizes digital devices.

Obviously, this includes activities in online marketing although some offline marketing is still done. Online marketing combined with offline marketing is a good thing. This is because online marketing will not be as effective if it detaches from other kinds of marketing activities.

Now that we have a clear understanding of what digital marketing is, let’s start with the first type which is social media marketing.

Social Media Marketing

This kind of digital marketing is focused on the utilization of social media sites and platforms in order to promote a company’s service or product. With social media marketing, information is shared through the platforms, engaging followers, and promoting products.

Basically, social media marketing is a targeted way of using social media interactions. This is to increase product or brand awareness. However, do be careful when using social media marketing. First, you have to have a full understanding of the social media platform of your choice.

Each social media platform has its own unique features, best practices for communication, and preferred types of content. There will be platforms that will work well for your campaign while there will be others that won’t give you desired results.

Content Marketing

Content marketing is when you use storytelling combined with valuable information to raise awareness for your brand. The goal is to attract your target audience with your informative and entertaining content to eventually gain more profit from sales. Another characteristic of content marketing is that it aims to build a relationship with the clients; to be partners rather than just a mere advertiser.

You have to remember that in content marketing, content distribution is a critical step. It is important to put your content out there where it can be read by a wide audience. This type of digital marketing is a great combination to social media marketing. It is because you can share your content through social media platforms this way. Doing so increases awareness as well as engagement.

Search Engine Optimization

We all probably know SEO but let’s discuss it here because it plays a vital role in digital marketing. SEO is when you optimize your website or content so that they will have a better chance of getting the top spot in search engine results.

Search engines such as Google decide on the sites to show for a particular search term. This is based on the keywords that are used on the site as well as on the links referring to the website. We need to emphasize that using the right keywords are important in SEO to get that top spot in the search results.

Conclusion

These three are just a few of the many types of digital marketing. Hopefully, this can shed some light on their differences as well as how they relate to each other. If you are still unsure of the type to use, a good digital marketing agency Michigan can definitely help.

Detroit SEO Company | How to Rank for Local Keywords

If you have a Detroit SEO company or if you have a business where you use local SEO, you should be in the know when it comes to ranking for local keywords. If you want some numbers to convince you that investing in local SEO is worth your time, you ought to know that with local searches, 60% of customers come to the store or shop to make their purchase.

With smartphone users, 77% contact businesses after they have found the local information on the net. Adding up to that, it pays to have an active social media account because 70% of customers are more likely to engage with a business that has one. With this information alone, you can see that local SEO can have a positive impact on your business.

Ranking for Your Local Keywords

While these numbers prove that local SEO is indeed vital in helping your business grow, that’s just half the story. You still have to do some hard work to keep your rankings. How you in the search engine results pages is also important. It is a highly competitive space, so you always have to be thinking about how to get ahead of your competitors.

Let’s take a look at some of the steps on how to rank for Local SEO. You can do it on your own, or you can tap the expertise of a Detroit SEO company to help you with it. Whichever way you choose, you should learn about these steps so that you can make the most out of your local keywords.

Learning about Algorithm Updates

Google’s algorithm changes constantly. You have to keep track of these changes so that you can adjust your local SEO strategy accordingly. With each update, it is not enough that you are aware of the things that have changed. You should also refine your efforts so that you can maintain your ranking on the search engine results pages.

Updating your Google My Business Information

If you haven’t claimed your business and placed your business information on Google My Business, then you’re missing out on a lot of opportunities. Set your profile and put your address, contact information, email address, website, and social media profiles.

With Google My Business alone, your business will be easily found by potential customers as well as your loyal clientele who want to know what’s new with the products and services that your company offers.

Creating Content that is Locally-Focused

Make full use of your website by having a blog. Share your knowledge and expertise about your field. If you have a Detroit SEO company, share what you know about the latest Google algorithm update, for example. Create content that is highly-informative but easily digestible.

Keep in mind when you’re writing to give information that will be very useful for the locals. Along with that, you can also post local promotions, trends, and news.

With these key steps on how to rank for local SEO, you are on your way to getting that top spot. Don’t forget to monitor, adapt, and improve your strategies constantly.

Web Design Detroit | Building an SEO-Friendly Website for Your Local Business

So you have a local business, and you want to reach out to more prospective customers. How do you do this? Go online and build a website. You may have one already, but maybe you do not see any significant changes in the store visits or sales. Why is this so? There can be several factors. It’s not enough that you have a website for your local business. You have to make it easily accessible to your audience. You can build an SEO-friendly website on your own while you can also tap web design Detroit firms to help you out. Either way, it will be highly beneficial that you know how it works. In this article, we’ll share some steps that you can take to get started.

Covering the Basics

Before we delve deeper into the inner workings of web design, let’s first define some terms. We’ll let you get acquainted with the terms “website design,” “architecture,” and “user experience.”

Website Design

This term refers to how your website looks and feels like for the visitor. This can include your logo, layout, color palette, and page elements. If the website for your local business looks really good and is of high quality, it will not only be attractive to your visitors, but it will also establish trust and authority because of its professional impression.

Architecture

With the term “architecture,” what is being referred to is the website’s structure. This includes the navigation system as well as how your site pages can lead the visitors to other pages through the use of links. Good website architecture makes intuitive and sensible paths for visitors which ensure that they will be able to access different pages easily or go back to previous pages without any trouble.

User Experience

Just as the term pertains to, this is about the experience of the visitor when utilizing your website. Some things to consider to ensure great user experience are the functionality, navigation, and speed of your website. Visitors shouldn’t have a hard time when it comes to placing their order, calling customer support, finding business information, and others. If you can guarantee that the visitor will have an awesome experience with your site, then you will see improvements in the traffic as well as sales on your website.

Now that you know these basics, you are on your way to creating a website for your local business that will attract visitors and make them stay and want to look around. With all these three put to good use together, you can be sure that the visitors of your site will have an easy time browsing your website pages.

What are the Elements of a Good Web Design?

There is a wide variety of local businesses in your city alone. It can include party supplies, medical equipment, computer parts, and so on. So, when it comes to how a local business site should look like, there’s no strict standard for it. What’s important on a website is that it is attractive to visitors and it is user-friendly. Here are some of the elements of a good web design that can help you assess your website.

Responsive Design

The design of your website should be responsive to various types of screen. Visitors should be able to view your contents in their computers, tablets, and smartphones. Having a mobile-friendly design for your site will also help you in getting better rankings in the Google search results.

Professional Look

You want your visitors to trust your brand. Before they even read any content on your blog, visitors already have their assumptions about your company just by looking at your website. Take advantage of this by making sure that your website looks professional. This is important because it will instill trust to your visitors.

Not Distracting

You may be tempted to put as many elements on your website. There are so many, and you may think that it will make the site look more attractive. Be careful in doing so because pop-ups and autoplay videos may just distract or annoy your visitors. Take a minimalist approach to designing your site. Only put elements that will help in guiding your visitors in navigating your website.

The choices you have when it comes to choosing the elements of design for your website can be confusing. You may want to place them all and see what works. What you find attractive may be irritating for your customers. You have the option to do things on your own in designing your website. If you like to experiment and you find the process enjoyable, then by all mean, do so. However, if you want a pro to do it, then there are also web design Detroit companies ready to help you with that.

Choosing Your Web Design Detroit Firm

This section is for those who are thinking about getting a professional to create their website for them. Here are the things you should ask the designer to make sure that they will be able to deliver the kind of web design that can help your local business grow.

• Do you know how to create an SEO-friendly web design?
• What is your experience in Local SEO?
• Can you show me past works with previous clients?
• What is in your mind when designing a website: the visitors’ experience or to rank better?

These are the basic questions you want to ask the designer for your site. These questions will reveal their knowledge and experience in building an SEO-friendly website for your local business. The last question is important because while you aim to secure both – giving the visitors a great experience and also ranking better in the Google results – it is vital that you put user experience first.

Conclusion

When you have a website ready, don’t stop there. Keep in mind that you have to maintain it. Always keep your visitors updated with what’s going on with your local business such as promos, events, and other activities that will attract more visitors to come to your store. Soon enough, you will see significant changes in your visits and sales.

Detroit Internet Marketing | Why You Need a Mobile Website Design

One of the most important questions to ask if you have a website or if you have a Detroit Internet marketing company is should your site have a mobile website design or should you have an application for it instead? What you’ll notice in these two choices is that the concern is making things much easier for mobile users to access your site. That’s why in this post, we’ll discuss why you need a mobile website design. Let’s get started!

Makes Your Site More Available to Your Target Audience

With mobile users, getting on the web is so much easier to do than having to turn on their laptop or desktop computer. They can access several sites with their smartphones whenever and wherever they may be.

People prefer using their smartphones to surf the web because it’s more convenient. But whenever they visit sites that do not have a mobile website design, they just move on to the next website that is mobile-friendly. Imagine your losses if you do not have a website with a responsive design.

It’s not enough that you have a great website that looks good on computers. No matter how informative your contents are, if readers have to keep on zooming in and adjusting their screen just so they can read your posts, they’ll just find another site that is more available and easy to access. So, think about having a mobile website design.

Gives You More Opportunity for Bigger Sales

Customers don’t just use their smartphones to browse social media sites or read the news. They do a lot of shopping using them. Now, if you’re offering products on your online shop or services on your Detroit Internet marketing firm, you need to have a mobile-friendly website to make sure that you get every opportunity for sales.

Every year, the number of people who purchase products or services through their smartphones only increases. If you don’t make it a point to create a responsive website, you will get left behind. You would have wasted so many sales opportunities. Make your site as attractive and accessible as possible so that people who visit your site will have a grand experience.

Improves Your Google Ranking

Apart from the visits and the sales that you can get by having an effective mobile website design, another important reason why you need it is so that you can work on improving your rank in the Google search results page.

Google identifies websites that have a mobile-friendly design. These sites are more favored and get to have higher rankings in Google. If you can do this, then you will be more visible to visitors and prospective customers. Consequently, this increases the traffic going to your site and the chances for bigger sales.

There are so many great reasons why you should have a mobile website design. These three are the main benefits that you can get. Hopefully, they are enough to convince you to get started on a mobile-friendly design for your website.

Michigan SEO | 3 Link Building Tips

Anyone wants to achieve better ranking in the search engine results pages. Apart from creating great content that is informative and entertaining, it is also important to invest in link building. There are two ways you can do this: seek the help of Michigan SEO experts, or you can learn it on your own and do it by yourself.

Why You Need Backlinks

To ensure that your rankings in the search engines improve, you got to have more backlinks. Your content, no matter how good it is, won’t be able to reach the first page if there are no links in it. In today’s SEO, links are a crucial factor in ranking well.

If you observe contents that are at the top results, you will see that they have a lot of links in them. By having links, Google will be able to determine that your page has authority. But you don’t just spam your links on just about any directory, forum, or comment section of blogs. It is vital that the backlinks come from various source sites.

In link building, you have to focus your energy and resources on having links from sites that have a high domain authority. This means that the site is powerful and authoritative. This will give you better links and better chances of ranking well. To help you get started on link building by yourself or with Michigan SEO experts, here are three tips that you can use.

Guest Blog Regularly

With guest blogging, you can drive new traffic to your own website. Doing so ensures that your content is relevant as well as industry-specific. This provides you the chance to build your reputation as an expert in your field as well as a thought leader.

You may think that having your own blog on your site is good enough. While yes, it is, guest posting on websites that already have a huge following will provide you with the much-needed opportunity to draw new traffic to your site.

Do Mention Influencers

Mentioning influencers in your post is also a good strategy for link building. By doing so, you get more links. Why is this so? It’s because when you mention an influencer, there’s a bigger chance that the influencer will share your post, consequently resulting in more links. Do make sure that the post or content is good though.

Create Infographics

If you want your content to be shared by the readers, create infographics for most of them. You may even come across sites that only publish contents with infographics. People love visually-stimulating content.

Take advantage of this fact. While you can write the best 3,000-word article about the best coffee maker, for example, people would want to get the information that they need in just one look rather than reading the whole article.

So, experiment with creating infographics. It’s not that difficult to do. There are many ways that you can create infographics easily. Besides, you’ll surely have fun making them. Devote some time to this, and you’ll improve your chances of getting more links.

Detroit SEO | Why You Need Digital Marketing in 2019

In our world today, digital marketing plays a critical role when it comes to influencing the behavior of consumers. While that is something we may already know, let’s find out how and why Detroit SEO can affect your business positively. We’ll share with you several reasons why your business needs digital marketing in 2019.

Bringing the Brand’s Story to the People

With digital marketing, you have a chance to share with everyone the unique story behind the brand. Your business can definitely stand out because everyone loves a good story.

Talk about your company’s humble beginnings, your struggles, the vision of your brand, and how your business intends to provide a product or service that can make life easier for the consumers. It can be any of those. Make it interesting and easy to read. And don’t forget to share it in your social media pages so you can reach more readers.

Educating Customers through Detroit SEO

Once you’ve got your brand’s story out, you can then continue to share other information about your products or services. Doing this will help in educating your customers about how they can use what your business has to offer and making the most out of it.

You, as an entrepreneur, can share your knowledge and expertise in your field. Doing so, you will be able to establish yourself as an expert in your business niche. Customers will appreciate that you generously share what you know to them.

Building More Sales Channels

For digital marketing to positively affect your business, you have to fully make use of it. One way to do that is by building more sales channels through Detroit SEO. Think of the digital marketing side of your business as the branch where you can share events, local news, tips, and other information about your brand that you can post in social media.

When you use digital marketing and branch out, you create several channels where you have landing pages as well as blog posts for your products and services. Don’t forget to have your own YouTube channel as well. Be visible on the web so that your customers won’t have a hard time looking for information about your company.

Developing Trust and Nurturing Relationships

You may think that digital marketing cannot equal the kind of relationship that you can establish if you were to talk to your customers face to face. This is not true. Almost everyone has a social media account these days. People check their feed, like, and comment several times a day. This is your chance to reach out to them as well.

Be active on social media. Follow your customers, reply to their messages and comments, show them that there’s a person at the other end who devotes time to read what customers have to say about the products and services of the company. It’s not a difficult task to do so give ample time for this so you can develop trust and nurture relationships with your customers.

Invoice Factoring | What is invoice Factoring?

Invoice Factoring is a transaction that helps with debt financing in which a business will sell its accounts receivables / invoices to a lender at a discounted rate. Businesses will factor their receivable assets to meet current demands for immediate cash. Accounts receivable financing is also known as receivable factoring and invoice factoring. Asset based lending uses your company’s accounts receivable for collateral to secure the loan.

Invoice Factoring vs Bank Loan

Invoice factoring and bank loans are different in that the accounts receivables are sold rather than offered as collateral. This allows your company to convert receivables into operating cash so you do not have to wait for 30, 60, 90 days or longer for your customer to pay.

Your business receives the cash needed to continue operating in a quick manner. The cash injection will allow you to pay employees, overhead expenses, and manufacture more goods.

Invoice factoring is a great option for a business that needs money fast who cannot secure a bank loan. Factoring loans are known by several different names. Invoice discounting, debtor financing, receivables factoring, and invoice factoring.

A lender or broker will look at your credit history and well as customers prior purchasing invoices. Lenders want to be confident that they will receive the money from your customer before lending the capital to your business.

Companies can use factoring as a way to infuse cash into their business without taking on additional debt. Selling their accounts receivables at a discounted rate, they will receive the money without having to wait to collect it directly from the customer.

Toy Marketing Strategies | Where to Sell Toys Online

We all have that kid side in us. You can join the glory days of Hasbro, Toys R Us, Mattel and other major brands in the toy industry if you too can compete with them by practicing the art of selling online. By knowing the best toy marketing strategies and platforms, you will be able to make your toy products sell even when you’re still new in the industry. However, the ultimate question would be: “where would I sell them?”

Good question! In this article, we will give you tips on where you can sell your products. They are as follows:

1. Amazon

Amazon, Fulfilled by Amazon in particular, is a good avenue where you can sell your brand new and used toys. Many smart sellers are using FBA to earn extra or fulltime income. What’s great about this platform is they are the ones who will pack the item and ship it to the customer on your behalf when you have an ordered item. Also, you can process returns and answer customer queries within FBA.

2. eBay

Selling your items on eBay is also a good option. Since your targeting worldwide as your audience, the said site will raise your chances of getting your items sell fast and get more profit. Aside from that, eBay is also suitable for items such as valuable and collectible toys compared to a Facebook group that cannot reach a huge amount of prospects/buyers. However, you have to pay a certain amount whenever you receive money through the site aside from Paypal fees. In addition to that, you will manually do all the legwork to get your items sold. This is a great alternative when things don’t work in local listings.

3. Other e-commerce stores

In the US alone, the online dealership of toys has significantly grown for about fifty-five percent (55%) in the past two years. This is a proof that selling your toy products online is not just a waste of time. It is worth noting that selling toy products using different e-commerce stores is actually one of the most thriving businesses today.

Takeaway

Selling old and brand new toys at home is not only a great way to lessen clutters at home. It can also make a few bucks for you while you’re at home taking care of your kids. If you’re looking to do this full-time, then you need to be able to identify which platform works best for you. Because after all, the key to ensuring success in the toy industry depends on the scope of the platform you’re using. In addition to that, finding the best toy marketing strategies will make you do selling like a pro. Have you tried selling toys online before? Which website/s did you use? Share it down in our comment box!

NY Toy Fair | 3 Benefits to Having a Trade Show Booth

One event that is worth noting is the annual NY Toy Fair which held $27 billion worth of toys in the market this year. Participating in this kind of event, or even smaller ones will surely open an avenue of profit for your business.

Who does not love toys? I mean from kids to kids at heart, everyone loves to collect toys of any kind. As a toy manufacturer, you would like to put this fact to your advantage. And one thing to get profit out of it is to invest in toy fairs and exhibits.

However, the first thing you need to consider before investing in exhibits and toy fairs, as a manufacturer, are the benefits that you’re getting out of it. That is why you need to know the present trends in this industry.

Heare are just some of the advantages of investing in exhibits:

1. Events like the NY Toy Fair promote new products.

As a toy manufacturer, you’re lucky if you’re born with an eye for creativity to innovate and make eye-catching products for toy lovers out there. You have to make sure that the toys you’re making are timely and unique at the same time.

Not just toys that are trendy and unique but also consider creating toys that can be useful as well especially to the person that will purchase it.

Never hesitate to try creating something new if the result can help to ensure the success of your future exhibit.

2. It can create new connections with retailers and distributors

Every toy exhibit will really help in making new connections with retailers and distributors that you may work with in the future. This pretty much self-explanatory. It enables you to grow your connections and give you a chance to compare prices from different suppliers and decide the right pricing for your future distributors.

Retailers and distributors also can help in suggesting new ideas and innovations to your toy products to increase your toys’ repeat-purchase rate.

3. It also opens a door for new audiences

The main purpose of toy exhibits is to encourage people, whether they like toys or not, to buy your products. Thus, convincing those who are not really into this thing would mean opening a new set of audience for your business.

These new people and new prospective toy collectors may see the products you manufacture as a new ‘hot’ thing and who knows, your products may start a new fad in this industry.

Takeaway

Therefore you have to consider these benefits stated above since this will be a great help to your toy business. As a toy manufacturer, this will help you improve your skills, talents, ideas, but also your ability to blend in your industry.

Dallas Market Center | Dallas Home And Gift Market

Everyone has their own hobby that becomes a passion eventually. If you’re someone who loves toys as much as you love manufacturing them for a while now, then this coming event that will happen in the last quarter of the year is for you. Save the dates, October 2-4, 2018 and visit Dallas Market Center for the big event.

Dallas Market Center Fall Toy Preview

https://www.toyassociation.org/ta/events/fall/toys/events/fall-toy-preview-home.aspx

It’s not surprising that every year; a fall toy preview is held at the Dallas Market Center in Dallas, Texas. The fact that the said venue is 5,000,000 square feet wide qualifies it to hold the said event. It is also more than enough proof that this event is incredibly huge for sellers and buyers. Even though it’s not open to the public; a huge number of sellers and buyers that runs up to hundreds of thousands is attracted to this event because of wonderful products such as home decorations, toys, and gifts found here.

History

If you think that this event is not important but for many toy manufacturers, Fall Toy Preview is a very big thing. The Toy Association thought that the toy industry would be growing over time. They have also foreseen that it would soon become a huge part of the world’s economy. That is the main reason why they created the said event. It attracts thousands of manufacturers, resellers, collectors, and buyers from different countries and attends this every year. Manufacturers will launch their newly invented toys that would be later on popular with the public.

Goal

The goal of this toy preview is to help manufacturers in improving and innovating their products and someday be popular in this type of industry. It also serves as a meeting before the product can be passed to the market retailers that sell it to the people.

Takeaway

Some of us don’t really think that creating toys would be a business that may change our lives. However, if you’re like Michael Lazarus, the founder of Toys ‘R’ Us that finds happiness watching children playing with toys then go ahead and start creating toys that are not just entertaining but also informative and timely. So if you’re someone who shares the same passion as him, consider visiting the Fall Toy Preview this coming October 2-4. Of course, this event happens in Dallas Market Center annually. Who knows, your toy products might start a new trend that would click.