By now, you may already know plenty of SEO strategies in Detroit digital marketing. One of the most basic things to know about this is that SEO constantly changes. With local SEO, it is vital that you optimize both your off-site and on-site SEO strategies so that your clients can find your local business when they search for it. Here are the top 3 local SEO tips for your business that you can use.

Claiming and Optimizing Google My Business

As a business owner, you should claim your page in Google My Business as well as in Bing Places for Business as a part of your Detroit digital marketing strategy. It is absolutely free. A plus is that your business can get a lot of exposure especially if you optimize your page.

In claiming your page in Google My Business, you simply have to go to google.com/business. There will be a verification processes that follows. Google will send you a PIN. Be sure to place the precise address of your business. Keep in mind that P.O. boxes are not allowed. Once you have your pin, you can then log in and then enter your PIN. The verification process will then be completed.

Responding to Reviews

Many businesses are now realizing how important reviews can be. People treat reviews much like personal recommendations. They trust a brand more if they have read about great reviews from satisfied customers.

As a business owner, you should monitor these reviews. There can be good and bad reviews about your brand. The important thing is that you give time to respond to these reviews. This will show the customers that you read and care about what they think about your products or services and you are open to their comments and suggestions.

Getting Listed in Online Directories

Consumers today make use of search engines when they are conducting local searches. If you have not claimed your listing in online directories, then you are missing out on a lot of business opportunities.

Make sure that your business has been correctly listed on Citysearch, Merchant Circle, and Yelp, among other web directories. Also, look for other reputable local directories and get your business listed on them as well.

Next Step

Now that you know some of the best Detroit digital marketing techniques that you can employ, it is time to use them. These three local SEO tips for your business will surely make a difference in your sales and profit in the long run. Be sure to take full advantage of them.