Local SEO: What Is It and Why Is It Important?
Any search that includes a location modifier qualifies as a local search. If there’s a local search, it follows that there’s local SEO.
Some industries, such as brick, cement, and mortar, rely mainly on the local market for clients. This type of business can only thrive if the proprietor is socially active or has a solid online presence.
It is your choice whether to be active on social media or remain passive, but a digital presence can be created using basic SEO tricks and techniques.
However, ranking higher on local search results can be challenging and requires effort. Therefore, you should treat local SEO with utmost importance, especially if you want to stay ahead of the competition.
This guide will take you through local SEO tips and trends you can incorporate in your SEO strategy to grow your business this year and beyond.
8 Expert Tips to Boost Your Local SEO Traffic
Create a Google Business Profile (GBP) and make use of Google My Business (GMB)
While Google My Business is still in use, Google is switching to Google Business Profile in 2022. This coincides with the discontinuation of the GMB app, but the new platform will introduce new features.
In the meantime, GMB is still one of the most beneficial marketing tools available to small businesses reliant on local traffic. You may still claim your company’s GMB listing, fill out the details, and add a few images to complete your profile. Doing this will make your website easier to locate for local searchers and prospective clients.
Experiment with using the Posts feature to share valuable information, connect with your clients, and keep them updated on the latest happenings in your business. Such updates will provide your business with a much-needed SEO boost and pique the interest of everyone who visits your profile.
Capitalize on Video Marketing
So many users frequent platforms like YouTube, Facebook, and Instagram daily. One trend that all of them share is the rising relevance of video marketing. Now, it has become far more viable than it did in the past. It’ll be wise for small businesses to take advantage of this trend to ramp up local exposure. You can do so by coming up with sponsored video ads on Facebook or Google Ads.
Alternatively, you can turn to digital marketing agencies for help. Video marketing is part of the SEO services they offer and can provide you with an easy way to generate the video content you need. You can then use this material to promote your business without investing in expensive equipment and editing software.
Consistently Publish Useful Content on Social Media
Today’s internet users spend a significant amount of time on social media, providing marketers with another avenue through which they can reach their target audiences.
It’s a must to post relevant content on mainstream platforms that are popular with your target demographics (like LinkedIn for professionals and TikTok for teens to take advantage of this opportunity to improve your local SEO.
Come up with easy-to-digest content, such as short videos, infographics, and interactive material that will do exceptionally well in those channels. You need to ensure that the users can absorb your message by simply scrolling through their feed.
Understand Your Customer’s Needs
A thorough understanding of your clients’ motivations is a core aspect of any effective local SEO strategy. What drives your clients’ interest in your business or the specific products and services you offer? What questions do they frequently ask or want to know the answers to the most?
By establishing a thorough first-party data strategy for your business, you can discover more about what attracts most users to your site and then utilize this information to make your content even more appealing to the audience you have engaged with.
Obtain High-Quality Backlinks
Backlinks from authority sites provide a vital source of additional traffic for your website while also informing Google that your business page is valuable and reputable. To obtain such prized links, you may submit guest posts and articles to high-authority websites in your niche and include a backlink to your business in the body of the post or as part of a footnote.
Since the demand for backlinks is on a record high nowadays, getting other websites to accept your guest posts can be challenging. You can always secure the services of an SEO agency if you encounter difficulties in this part of the process.
Generally, SEO companies work with major websites and understand what their editors are looking for. The best part? Most of them offer guest posting as part of their local SEO services.
Develop a Mobile-First Website
Developing a mobile-first website or optimizing your site for mobile, at the least, is integral to the success of your SEO efforts. It’s particularly significant to your overall local SEO strategy.
According to Google’s own statistics, nearly one-third of mobile searches are location-related. This means that many of your neighbors will be searching for your service on a mobile device.
When your website doesn’t function properly on smartphones or other mobile devices, you’re likely missing out on a significant number of potential clients. Using an unoptimized site for mobile devices is as inconvenient as it is impractical. Worst of all, your potential clients are most likely moving on to a local competitor’s website, which is, you guessed it, mobile-friendly.
Pay Attention to the Keywords You’re Using
When utilizing keywords as part of your local SEO strategy, see to it that they’re what consumers are using when performing online searches.
Keyword research might help you discover what people are looking for. There are online tools that let you determine which keywords are most relevant to your business and brand. They can also show you the current level of competition to rank for specific keywords.
Performing keyword research can help you pinpoint keyword phrases that are often searched and aren’t impossible to rank for. You can count on this strategy to boost your search results as you look to improve your overall SEO.
Encourage Your Customers to Leave Online Reviews
When you provide excellent service and valuable products to your community, chances are, you get to have a lengthy list of satisfied, regular clients in return.
These customers are invaluable when it comes to promoting your brand to others in the community. The best way to capitalize on their loyalty to your business is to encourage them to submit glowing reviews online.
There are numerous ways to encourage customers to leave reviews for your brand. You can utilize surveys, delegate the task of asking feedback to your staff, comment on the reviews that already exist on your online page, or provide a form of incentive for those who submit a review.
If you decide to incentivize, keep in mind that you’re rewarding reviews in general, not just the favorable ones.
Having a sound local SEO strategy will significantly increase your small business’s visibility and revenue. By devoting time to researching these tactics and learning how to combine them in the most effective way for your marketing goals, you’re effectively setting up your business for success.
While the only thing that’s certain so far about 2022 is that it brings continued uncertainty, businesses that are on top of their customer and searcher needs are poised to benefit the most in the coming year.