Niche Keywords Defined
Niche keywords are specified keywords that focus on a particular industry or area of expertise. They contain three or more words, thus are also referred to as long-tail keywords.
Although niche keywords tend to have a lower search volume because they are specific, they’re more reliable in driving relevant traffic to a business website.
For example, a couple of business partners are in the home-cleaning industry. Great niche keyword ideas for their company include eco-friendly home-cleaning products or non-toxic cleaning materials for homeowners.
Since they are highly specific, these niche keywords appeal to a specific group within a large portion of the population interested in home-cleaning products. Most people don’t use these search terms often, except those who intend to purchase eco-friendly or non-toxic home-cleaning products.
Where to Use Niche Keywords?
Niche keywords are vital in search engine optimization (SEO) and pay-per-click (PPC) campaigns.
In SEO, niche keywords help businesses rank in relevant search results. When a webpage that focuses on non-toxic home-cleaning products integrates the term in key parts of its content, like the headings and paragraphs, it has a higher chance of ranking in search engine results pages for that term.
Meanwhile, it is easier for businesses to reach relevant leads by utilizing niche keywords in their PPC campaigns. Companies do not necessarily require more leads. Instead, they need more relevant ones to drive into their business.
How to Find Niche Keywords?
Through these steps, businesses can find and maintain niche keywords to reach relevant leads:
Define the Niche
Before anything else, a company needs to identify its niche. Finding relevant keywords wouldn’t be possible without establishing the specific niche they’d like to excel in first. Companies can do this by:
Establishing their industry
The first step for a company to discover its niche is by identifying the industries that it belongs to. For instance, an eco-friendly cleaning company is categorized under the cleaning industry.
Evaluating their current products and services
The products and services that a company offers also determine its niche. Once the company identifies the leading product that it provides, it also becomes aware of the market niche that it occupies. The same eco-friendly cleaning company will work in the eco-friendly sector of the cleaning industry.
Identifying the problems they are currently able to solve
Companies that can identify the specific concerns they want to solve for their clients will also find their niche.
A company stands out in a particular industry because of the product or service it provides, especially if they’re able to solve their clients’ problems. In the case of the eco-friendly cleaning company, it lends a hand in preserving the environment and is perfect for those who prefer using eco-friendly cleaners. These three steps will help businesses find their niche and find the best keywords to grow exponentially.
Conduct Keyword Research
As soon as the company establishes its niche, it’s ready to proceed to the next step, conducting keyword research. By going through this process, businesses generate useful phrases for their website and marketing campaigns.
There are several keyword research tools available online that companies can use to start searching for niche keywords. They can utilize multiple tools for comparison purposes afterward. During the research process, short-tail keywords can be used to aid in finding long-tail ones.
Afterward, companies can use the keywords relevant to their respective businesses and compile them into a list. Instead of pulling every keyword off the list, they can pick the ones that have the most potential of driving traffic and relevant leads to their site.
Do a Keyword List Analysis
After coming up with a list of relevant keywords, the next step is to analyze each so companies know which ones to prioritize.
Again, they don’t have to use the entire list. Instead, companies can look at the list of keywords and select those most relevant to the business and have the highest possibility of performing well.
There are also keywords tools online that aid in analyzing each keyword’s monthly search volume or how frequently end-users search for that keyword.
It’s important to point out once again that niche keywords may show a lower search volume.
Still, comparing long-tail keywords is essential to find out how they’d fare against each other.
Businesses that intend to utilize these niche keywords for SEO need to look at the keyword difficulty, SEO difficulty, or competition, depending on the keyword tool being used. This metric operates on a scale of 0-100 (0 being low difficulty and 100 at great difficulty). It is crucial to help businesses understand if it will be easy or challenging for them to rank for a particular keyword in search results.
Meanwhile, for PPC campaigns, niche keywords are measured according to the cost-per-click metric. This value indicates the average amount that companies pay when customers click on one of their ads for that keyword.
Using such tools helps businesses analyze vital information to decide which keywords best fit their immediate goals and current campaigns.
Monitor Keyword Performance
It’s important to emphasize that businesses aren’t likely to rank highly for a niche keyword at once. Since this is the case, monitoring keywords and their performance are critical to see if they’re driving value consistently.
The same goes for new keywords added to an SEO campaign. Companies will need to keep an eye on how their pages rank for these keywords over time.
Adapt Niche Keywords as Necessary
If the page isn’t ranking well after a few months, adjustments need to be made to optimize it further. A business may have already utilized excellent niche keywords for its page and still underperform if other vital components, such as link-building and page content optimization, are lacking.
There will also be instances wherein the competition for a particular niche keyword is too stiff. In this case, the business should consider finding a different niche keyword for its page. Trying to rank for these keyphrases will take too much time, effort, and a staggering amount of resources.
Key Takeaway
To start attracting relevant leads to their business, companies need to invest in doing the right niche keyword search. Once utilized, the best niche keywords help find people who require their products or services.
However, results don’t happen overnight. Keyword research and targeting require constant monitoring, and at times, even tweaking.
Therefore, businesses should make continuous niche keyword search a priority and ensure that they remain on top of their game when analyzing and acting on these keywords to achieve the desired results.
