Websites have become essential for companies that they now spell the difference between an online business’ failure and success. Often, they make the initial impression on site visitors that are potential clients. The same is true for your HVAC company’s website. Those that fail to make a good first impression, let alone function the way end-users utilize websites today, clearly affect important KPIs, such as your website ranking and conversion rate.
To give you an idea of what they look like, we’ve put together a list of the best HVAC websites that take growth seriously and have done everything for their customers to trust them.
Elements that Every HVAC Website Needs
Before we get to the list of the 10 best HVAC websites in 2022, let’s first enumerate the elements that every HVAC website must have: (See also: Ways to Improve your HVAC Website Design)
Clear and Concise Description of HVAC Services You Offer
Surprisingly, there are a lot of HVAC websites with all the bells and whistles but little to no information on the specific products or services they offer.
Keep in mind that one of the main reasons why people visit your website is because they want to know what you have to offer. Therefore, ensure your site has an easy-to-find service page with a detailed description of each service.
Visually-Appealing Web Design
As a provider of HVAC products and services, you need to make your website as visually appealing as possible.
Use appropriate fonts, post attractive, high-quality images showcasing your heating and air conditioning services, and publish videos depicting anything from HVAC how-tos to your company’s history for more visual impact.
Any HVAC website that lacks contact information, such as an email address or a phone number, isn’t any good. Your customers need to know that there’s a real person behind the website. Therefore, you must include all relevant contact details on your online site.
Also, see to it that the contact information is easily accessible. It would look great at the very top of each page. Integrating a “Contact Us” button assures potential clients they can reach you anytime. To maximize its effectiveness, you need to ensure someone’s available to respond to inquiries immediately so you won’t miss any potential business.
There is no denying the importance of quality content in attracting visitors to your HVAC website. Your business will benefit if the content, whether written or otherwise, is well-crafted, informative, and engaging to your target audience.
Aside from content about your company and the products and services you offer, you should also post content that will provide current and potential clients with a deeper understanding of everything HVAC. HVAC topics you can feature on your website include how-to videos and tips on when to seek air conditioning repair.
About Us Page
The About Us page on your site should give visitors a glimpse of who you are and what your HVAC company is all about. In it, you can inform potential consumers whether you run your HVAC business independently or have a team of heating, ventilation, and air conditioning system specialists.
Also, the About Us page provides you the opportunity to let visitors know how long you’ve been in the HVAC business, which is something they often want to know about.
Finally, the About Us page is perfect for mentioning any awards or recognition your business has received.
Customers need to know that your HVAC company provides the quality of service they require, and the easiest way for them to know for sure is to read the reviews or testimonials by your previous clients. According to the 2017 Local Consumer Review Survey of BrightLocal, 85% of consumers trust online feedback as much as recommendations made by family or friends. That should be enough for you to consider how essential it is to have a page dedicated to reviews and testimonials on your HVAC website.
Testimonials are excellent for increasing the credibility of your HVAC company in the eyes of visitors, all of whom are potential clients. If possible, the reviews or testimonials you publish on your website should show not just their real names but their contact details as well.
Online Chat Tool
Chat tools will allow you to engage visitors quickly and increase the likelihood of gaining a client. It’s also another avenue for prospects to learn about your services and get answers to their inquiries. Currently, you have the option to utilize chat services that lead to a live agent or automated chatbots.
Online Quoting Tool
Another tool you can benefit from is an online quoting tool. Estimates and quick quotes provide interested visitors a better sense of how much they’ll need to spend on their project.
Providing said quote using a handy tool on your website will take your potential customer a step closer to scheduling. If they’re satisfied with the price, they’re not likely to make a separate inquiry to your competitors.
Certifications and Qualifications
Finally, it’s beneficial to highlight certifications of your competencies, such as NATE and involvement in other training programs. They demonstrate to everybody that you know the ins and outs of your industry and thus can deliver excellent service. Displaying any local awards you’ve received can further bolster your reputation.
12 Best HVAC Websites in 2022
Now that we’ve covered the elements every HVAC website must have, let’s get right to the list of the best HVAC websites in 2022:
Clear Air Conditioning and Heating
Clear Air has a contemporary-looking website with blue-tinted images used as a visual backdrop. As visitors navigate the homepage, they’ll notice blue-tinted industry images that come with large white text box overlays. These elements serve as a solid visual display that captures everybody’s attention while providing helpful information on the front page. The top image depicts the company’s team and vehicle fleet to take branding and personalization to the next level.
Indoor Experts Heating and Air Conditioning
The website of Indoor Experts stacks photos at the top of the homepage and then covers the bottom portion of the page with text. This is an alternative to the standard website layout in which blocks of text and pictures alternate from top to bottom. The website is a good example of how you may develop a one-of-a-kind web design that speaks to your intended audience.
Arctic Air Conditioning
Arctic Air Conditioning’s homepage is jam-packed with information, including answers to frequently asked questions, customer reviews, and details about the company and its products and services.
The site is designed in a soothing blue and white color scheme with vivid orange accents that draw the viewer’s attention to essential information such as their phone number and a virtual sales-call scheduling link.
Barlow Heating, Air Conditioning, and Plumbing
The Barlow website is worth looking at if you’re after simplicity and clarity. The homepage highlights a sticky header that remains visible as you browse through text presented on a plain white backdrop. Color accents are introduced by unobtrusive visuals and shaded boxes, resulting in content segments that viewers will find easy to skim.
Air Source Heating and Cooling
Check out the Air Source website if you want to see the effect of moving pieces in a web design. Elements of the page drop in from the sides or appear from the background as you move through their homepage. It shows a straightforward way to add movement and visual appeal to your page even without video clips. The background colors are blocked, dividing the homepage into easy-to-skim portions.
Absolute Air is a great example of an HVAC website that highlights a company’s services, associated costs, and special offers. Instead of a lengthy “about us,” section or galleries of previous projects, this simple yet effective website design presents content that informs the viewer of what to expect from the company.
The content introduces their rebates, services, and available payment options while sharing information about coupons and special discounts. Add the customer feedback into the mix, and you have a website that promotes trust and confidence through transparency beginning on page one.
Manwill’s website is an excellent example of a professional-looking site that isn’t overly colorful. Instead of catching visitors’ attention with dazzling graphics and vibrant color schemes, their web design utilizes white space with blue fields and red accents. They take advantage of subtle visuals to highlight specific sections of the homepage, but the emphasis is on the text rather than imagery or video clips.
North Valley Mechanical
Do you have a thing for animations and want them on your HVAC website? Take a look at North Valley Mechanical’s website. Instead of static pictures, they use short video clips that put the homepage into motion. The visual appeal is balanced by informative content that lets visitors know about the company’s offerings. Each of them is invited to contact North Valley, and a chat pop-up makes it easier to communicate with a company representative.
Cooper Climate Control
Cooper Climate Control has some fantastic ideas on their website if you want your HVAC website to appeal to residential customers. They employ images that depict family life all over their homepage. Although contractors are mentioned in the written content, the visual focus is on homeowners. From the top of the homepage, they send a clear message that they want to secure lifetime clients. The rest of their content includes contact details and service information to entice visitors to get a free estimate.
Shumate is on our list of the best HVAC websites because it features a one-of-a-kind functionality that allows current and prospective customers to take a picture of their problem and submit it directly to an HVAC specialist through the website. This method encourages website visitors to get in touch since it focuses on the concern they need to solve. Potential consumers who have an urgent need may find it easier to submit a photo and wait for a response than to call and explain a problem they may have difficulty explaining.
Service King Mechanical Services
Right at the top of their webpage, Service King employs geographical references to establish their service location and relate to the needs of their prospective clients. Their featured image is a photo of the Arizona desert. It comes with a tagline that alludes to the heat in the area. In the image, the contact button is visible to visitors right away, allowing them to reach the company in no time. Along with the imagery, the rest of the homepage is laden with text and a video clip.
Best Air Conditioning Plumbing Repair
This HVAC website exemplifies how to create a strong brand using powerful imagery. The homepage features a large image of the company’s repair team in front of a fleet of Best Air Conditioning and Plumbing Repair vans. The photo in itself conveys the company’s professionalism and formidable workforce, and it’s capped off with a catchy phrase promoting their free diagnostic service.
Potential customers visit business websites more frequently now than ever. These sites became essential for consumers to know the company more and get the information they need, which is likely to be more accurate than directories.
So clearly, the best HVAC websites aren’t just about visually-stimulating design. They also emphasize creating a clear hierarchy, obtaining client trust, and making everything straightforward.
If your HVAC website doesn’t have these elements nor visually represent your brand the way you want, it’s time you consider a redesign.
Best HVAC Websites: Frequently Asked Questions
What Sets Apart the Best HVAC Website Designs?
Apart from the elements that every HVAC website needs that we mentioned, the following are critical components found in the best HVAC website designs:
- Prominent visual call-to-actions found throughout the site
- Trust factors aside from customer reviews and testimonials, such as consistency of brand and message, “Meet the Team” page, and case studies
- Persuasive headlines backed by images
- SEO-centric web design and development process (in every aspect, such as visuals, branding, navigation, CTA buttons, and even storytelling)
- Value propositions that stand out (think about stuff that’s different from what your competitors usually say)
Are there HVAC Website Templates Available?
You can create an HVAC website that’ll stand out using templates found on content management systems such as WordPress that are styled appropriately for your HVAC company, complete with all the elements we mentioned here.
You may also get inspiration from the best HVAC websites on the following platforms:
- Pinterest – search “HVAC website design”
- Behance – search “HVAC”
- Dribble –search “HVAC” or “Heating and Cooling”
How Do I Choose a Designer for my HVAC Website?
If you own and operate an HVAC business, you must be looking to build a responsive website. One that performs well in search engines to help you gain more clients. To make sure you get one, you should work with a web design and digital marketing agency with proven industry experience. Do your research and always ask questions you have, refer to reviews, and read your contract properly. Cover these steps before signing any agreement.
Ready to get started with your website design? Do you want to make necessary changes to your existing site to ensure a more positive customer experience? Get in touch with us today!