by Sherwin Garcia | Oct 18, 2021 | Digital marketing, Email Marketing
Within the past decade, so-called experts announced and unannounced the demise of email marketing channels almost every year. Yet, it couldn’t be any further from the truth as an email marketing strategy remains an integral part of a company’s overall...
by Sherwin Garcia | Oct 15, 2021 | Business, Digital marketing, SEO
Companies that run a business-to-business (B2B) operation know that their business structure and outlook aren’t the same as the traditional business-to-consumer (B2C) perspective. Upon encountering the term “business,” consumers immediately think...
by Sherwin Garcia | Sep 23, 2021 | Digital marketing, SEO
Businesses looking to reach more valuable leads and improve their search engine optimization (SEO) performance need to start using niche keywords. In this article, we’ll discuss the process on how to search keywords for a niche. Niche Keywords Defined Niche...
by Sherwin Garcia | Sep 22, 2021 | Digital marketing, SEO
In a nutshell, search engines function by crawling the web using bots called spiders. These aptly-called web crawlers follow links across web pages to find new content that they’ll add to the search index. Relevant results are extracted from this search index...
by Sherwin Garcia | Sep 21, 2021 | Business, Digital marketing, SEO
SEO is a challenging marketing discipline to wrap your head around, let alone master. It can be perceived as a battle of wits between Google and your SEO agency. Often, you’ll find yourself measuring, theorizing, and resorting to trial and error to determine...