Table of contents
- How to Get Roofing Leads in 2024
- 1. Build a Strong Online Presence
- 2. Leverage Social Media Marketing
- 3. Implement Content Marketing
- 4. Utilize Pay-Per-Click (PPC) Advertising
- 5. Build Local Partnerships
- 6. Attend Industry Events and Trade Shows
- 7. Use Roofing CRM Software
- 8. Offer Free Roof Inspections
- 9. Create High-Quality Video Content
- 10. Encourage Client Reviews and Testimonials
- 11. Implement Email Marketing Campaigns
- 12. Use Retargeting Ads
- No Better Time to Start Than Now!
The commercial roofing industry is competitive, and finding ways to consistently generate quality leads can be a challenge. But without a steady flow of potential customers, it’s difficult to keep your business growing.
In 2024, successful roofing companies are taking a more strategic approach by combining modern digital marketing with tried-and-true offline methods.
Not sure where to start? Don’t worry! This article will walk you through 12 effective strategies to help you attract new commercial roofing leads and stay ahead of the competition.
How to Get Roofing Leads in 2024
Ready to get more commercial roofing leads for your business before the year ends? Check out these proven strategies below.
1. Build a Strong Online Presence
In the digital age, your website is like a virtual storefront. Potential customers will often decide whether to contact you based on their first impression of your site. A poorly designed or hard-to-navigate website can deter prospects before they even get to know your services.
How to Do It:
- Optimize Your Website for SEO: Implement search engine optimization (SEO) techniques to ensure your site ranks for relevant keywords like “commercial roofing services” or “roofing contractor near me.” Use these keywords in your page titles, meta descriptions, and throughout your content to improve your visibility on search engines like Google.
- Mobile-Friendliness: Since a significant number of users browse on mobile devices, make sure your site is responsive and offers a smooth user experience across different screen sizes. A cluttered mobile site can lead to high bounce rates, costing you potential commercial roofing leads.
2. Leverage Social Media Marketing
Social media is no longer just for B2C businesses; it’s also a powerful tool for B2B roofing companies. Platforms like Facebook, LinkedIn, and Instagram allow you to showcase your work, interact with your community, and reach decision-makers at companies needing commercial roofing services.
How to Do It:
- Use Paid Social Advertising: Consider using targeted ads to reach business owners and facility managers. You can create campaigns that focus on specific geographic areas, industries, or business types.
- Engage with the Community: Respond to comments, join local business groups, and participate in relevant conversations to build your brand’s reputation as a trusted local resource.
3. Implement Content Marketing
Content marketing is about providing value to your audience through well-researched, relevant content. By answering common roofing questions, sharing insights, and providing solutions, you can position yourself as an authority in your field and attract qualified commercial roofing leads.
How to Do It:
- Create Educational Blog Posts: Write detailed guides on topics like “Signs Your Commercial Roof Needs Replacement” or “How to Choose the Right Roofing Material.” These articles can help answer questions your potential customers are searching for online.
- Leverage Video Marketing: Video is one of the most engaging content formats. Use it to showcase your projects, introduce your team, or explain roofing concepts in an easy-to-understand manner. Videos also help establish a personal connection with your audience.
4. Utilize Pay-Per-Click (PPC) Advertising
PPC ads are a way to instantly get your roofing business in front of people who are searching for roofing services. These ads appear at the top of search results, making them a prime choice for boosting visibility and generating leads quickly.
How to Do It:
- Focus on High-Intent Keywords: Target keywords like “commercial roof repair” or “flat roofing installation.” These terms indicate that the searcher is actively looking for roofing services and is more likely to convert.
- Use Local Service Ads: Google’s Local Service Ads (LSAs) are great for service-based businesses. They appear above regular PPC ads and include your contact information, reviews, and service area—making them perfect for capturing local commercial roofing leads.
5. Build Local Partnerships
Collaborating with local businesses and professionals can be a steady source of referrals. Establishing strong relationships with real estate agents, general contractors, and property managers will help you tap into their networks and gain access to new commercial roofing leads.
How to Do It:
- Partner with Real Estate Agents: Real estate agents often deal with clients who need roofing services for properties they’re selling or buying. Offer them a referral fee or discount to incentivize them to recommend your business.
- Work with Other Contractors: Partner with contractors who provide complementary services, like window installation or HVAC work. You can cross-promote each other’s services, giving you access to a wider audience.
6. Attend Industry Events and Trade Shows
Networking at industry events is a time-tested way to build connections and generate commercial roofing leads. Attend trade shows, local business expos, and roofing conventions to showcase your services and meet potential clients face-to-face.
How to Do It:
- Prepare an Eye-Catching Booth: Design a professional booth with clear branding, brochures, and visual displays of your past projects. Include a slideshow or video showcasing your services to draw in attendees and spark conversations.
- Offer Free Consultations or Roof Inspections: Use special event-only offers, such as free roof inspections or discounted services, to attract potential clients and collect their contact information for follow-up after the event.
7. Use Roofing CRM Software
Roofing-specific Customer Relationship Management (CRM) software helps you manage and track all your commercial roofing leads in one place. A CRM ensures you never miss a follow-up and helps streamline communication.
How to Do It:
- Select a CRM Tailored for the Roofing Industry: Look for CRMs like AccuLynx or JobNimbus that offer roofing-specific features such as job tracking, lead management, and automated follow-ups to streamline your operations.
- Set Up Automated Reminders and Follow-Ups: Use your CRM to create automated reminders for follow-up calls, emails, and client check-ins. This ensures no lead is left unattended and keeps your communication consistent and professional.
8. Offer Free Roof Inspections
Offering free roof inspections is a great way to attract potential clients. It’s a low-commitment way for business owners to get to know your services, and it allows you to demonstrate your expertise.
How to Do It:
- Promote Free Inspections on Your Website’s Homepage and Social Media: Create a dedicated section on your homepage highlighting the offer with a bold CTA button like “Book Your Free Roof Inspection Today!” Share posts on your social media platforms, including before-and-after photos and customer testimonials, to showcase the value of your inspections and build trust.
- Use PPC Ads to Highlight This Offer: Run targeted Google Ads focusing on location-specific keywords such as “free commercial roof inspection [City].” Use ad copy that emphasizes the benefits, such as “Get a Free Roof Inspection to Avoid Costly Repairs,” to attract local business owners who may be interested in roof assessments.
9. Create High-Quality Video Content
Videos are highly engaging and allow you to visually demonstrate your expertise. Create short videos that explain roofing concepts, showcase your projects, and provide answers to frequently asked questions.
How to Do It:
- Create a Video About “What to Expect During a Roof Inspection”: Walk potential customers through the inspection process step-by-step, explaining what you’ll be looking for and the benefits of identifying issues early. This helps set clear expectations and builds trust before you even step on the property.
- Produce Project Highlight Reels: Compile short clips of your recent roofing projects, focusing on the before-and-after transformations. Include commentary explaining the project challenges and solutions, demonstrating your expertise and craftsmanship.
10. Encourage Client Reviews and Testimonials
Online reviews are a form of digital word-of-mouth marketing. Positive reviews can make a huge difference when potential clients are deciding which roofer to choose. Encourage your satisfied customers to leave reviews on platforms like Google and Yelp.
How to Do It:
- Request Reviews Right After a Successful Project: Send a follow-up email or text message thanking your clients and including a direct link to your Google Business Profile or Yelp page. Make it easy for them to share their experience by providing step-by-step instructions.
- Offer a Small Incentive: Consider offering a discount on future services, a free maintenance check, or a small gift card as a ‘thank you’ for leaving a review. This encourages more clients to share their positive experiences and boosts your online presence.
11. Implement Email Marketing Campaigns
Email is a great way to nurture commercial roofing leads who may not be ready to hire immediately. Send out newsletters, seasonal promotions, and helpful content to keep your business top-of-mind.
How to Do It:
- Segment Your Email List into Categories: Divide your contacts into specific groups, such as past clients, current commercial roofing leads, property managers, and local business owners. This allows you to tailor your messaging and create more relevant content that resonates with each audience.
- Share Exclusive Offers and Project Updates: Send out seasonal promotions, limited-time discounts, or “sneak peeks” of ongoing projects to keep subscribers engaged. Highlight unique services or share success stories to showcase your expertise and build long-term relationships.
12. Use Retargeting Ads
Retargeting ads are a great way to capture the attention of people who have visited your site but haven’t contacted you yet. These ads “follow” users around the web, reminding them of your services and encouraging them to return.
How to Do It:
- Use Platforms Like Google Ads or Facebook Ads for Retargeting: Set up retargeting campaigns on these platforms to re-engage visitors who have interacted with your site.
- Create Display Ads Highlighting Your Unique Selling Points: Design visually appealing ads that emphasize features like extended warranties, free consultations, or limited-time discounts.
No Better Time to Start Than Now!
Generating commercial roofing leads in 2024 doesn’t have to be complicated if you have the right strategies in place. If you’re looking for expert guidance to implement these strategies, we’re here to help.
As the most trusted roofing digital marketing agency, we at Reach Digital specialize in helping roofing businesses like yours boost their lead generation through customized digital marketing solutions. Ready to take your roofing business to the next level? Contact us today to see how we can help you get more commercial roofing leads and grow your business.
