Pay per click (PPC) is an advertising tactic businesses utilize to have their content appear at the top of search results pages for specific keywords. These are usually high-volume keywords that a target audience searches for. Your company pays Google every time a user clicks on that PPC ad.

The cost per click (CPC) for PPC is determined by how difficult it is to rank for any given keyword. Usually, the greater the competition to rank for a particular keyword, the higher the CPC becomes. Getting an ad campaign right without overspending on sponsored requires precision and skill. Luckily for you, it's one of our specialties.

While you can employ PPC to pay for search traffic to your website, SEO is a different strategy altogether. SEO is more about the process of structuring, writing content, and optimizing pages to gain organic search traffic by pleasing Google's algorithm.

Although different, both SEO and PPC are vital components of a broader search engine marketing (SEM) strategy that your company should consider, especially if you want to be competitive in the digital marketing landscape.

As your Managed PPC service provider, our goal is to drive valuable leads and qualified clicks to your website without breaking the bank. One way to do this is by eliminating negative keywords from your campaigns that are likely to draw unqualified clicks and traffic to your website. It's vital to avoid such links since they drive up your PPC costs but aren't likely to convert.

When done properly, PPC can deliver faster results than SEO, which is still necessary but takes longer to yield a positive outcome. Further, PPC provides a unique opportunity to connect with your prospects directly through conversion-optimized ad copy that effectively addresses their primary pain points.

Most Google users cannot distinguish between a PPC ad, which always appears at "position zero," and a conventional search result. They're close to being identical.

To further ensure clicks, our PPC experts specialize in crafting eye-catching messaging for ads that attract qualified clicks by meeting the needs of your target demographic. Above all else, we create compelling messaging that drives clicks and highlights issues that only you can fix!

Here at Reach Digital, we never overpromise just to under-deliver. Any PPC management company that does shouldn't be trusted and is most likely deceiving. Instead of instilling lofty expectations, we optimize your PPC campaigns based on current data, industry insight, and proven best practices while staying within your budget.

Then, our team of PPC experts will assess, monitor, and manage your PPC strategy to ensure you get the most out of your investment.