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Do you want additional leads and potential clients? Landscaping SEO can help!

At least 97% of consumers use the internet to find local services — 93% of those start with a search engine. With these numbers in mind, it pays to ensure your landscaping company is easily found. 

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Input "landscaping companies city, state" or "landscape design companies city, state" when you perform a Google search. If your landscaping company's website doesn't appear on the first page, you're likely losing business to your competitors.

This is where we can be of assistance. Our team of SEO experts at Reach Digital has proven experience helping landscape architects, designers, and contractors drive quality website traffic and convert more website visitors into leads and booked projects.

If you're in the market for a landscaping SEO agency with extensive experience, you don't need to look any further!  We help landscaping companies boost their rankings and obtain more leads from performing an organic search. Read on to find out everything you need about our SEO services for landscapers, or get in touch with us to learn more about the products and services we offer.

How SEO for Landscaping Works

There are a lot of similarities between SEO and landscaping.

Landscaping can be defined as the planning, designing, and implementing of improvements around a property. The primary goal is to improve the functionality and aesthetics of a piece of land while maintaining those improvements through consistent upkeep.

Landscapers make this possible by applying fixes on the land, such as drainage, adding ground cover, creating retaining walls, adding beautifully paved pathways, and planting trees, shrubs, and flowers, among other things. They are all done to improve the property owner's experience while increasing the property's overall value.

This action of making the best or most effective use of a situation or resource is called optimization.

One may suggest that the landscape business is all about performing property optimization.

Landscaping specialists efficiently optimize the land-user experience by organizing existing resources and improving their functionality. This process of organization and the incorporation of visually pleasing components not only highlights the available resources but also enhances the focus on how you utilize your property. 

It sounds similar to property optimization.

Relevance to Search Engine Optimization (SEO)

It's easy to get intimidated by SEO as many people assume the opportunity of learning how to perform it has already come and gone.

The truth for landscapers is that they're already a pro - just on a particular type of landscaping.

Much like landscaping is to a property, SEO is all about making your website more functional and beneficial to your target audience.

Note: People like to learn things on their own when it comes to topics involving landscaping before making a purchasing decision due to the accessibility of information on the Internet. That's also an essential aspect that makes strategic SEO for landscapers extremely important.

SEO Strategies and Tactics for your Landscaping Business

What is SEO for Landscapers? 

Landscaping SEO is the process of assessing, developing, planning, installing, and sustaining your digital landscape. SEO is the work that molds the internet and the assets within it. As a result, we shape the user experience the same way we shape our own property for meaningful engagement.

Google Business Profile 

Formerly Google My Business, Google Business Profile (GBP) is your first property to work on improving the landscape. 

Google makes it a point to anticipate the user’s intent whenever they perform a search. The business profiles that appear in GBP are referred to as the “Map Pack”. 

Fill your GBP with relevant information about your business that prospective clients want to know when searching for a landscaping company. This information includes: 

  • Location

  • Business Hours

  • Phone Number

  • Website

  • Services

  • Reviews

Given that it’s not your actual website, your GBP still presents an added opportunity to rank higher on SERPs for those looking for landscaping services in your area. You can further improve the landscape of this property for local SEO by adding relevant images and correcting any misinformation about the address, hours of operation, service categories, etc.  

The more relevant information you provide, the higher your chance of being noticed by Google and placing higher on search results. 

Customer Feedback and Reviews

Next, ask your consumers to leave feedback about your landscaping business. Remember that Google aims to be a reliable tour guide for users looking for online properties. Google only wants to recommend relevant, developed, functioning, and aesthetically pleasing properties to its many users.

Directories

Directories are another helpful tool for improving your SEO. Some of them will even automatically create a business listing for you --- you only need to create an account to claim the listing and update it with your information.

Other directories, like Angieslist.com, require a paid subscription. It will likely boost your visibility, much like the sponsored ads at the top of the page, but you can prioritize the things you can do to improve your website's SEO organically.

Google features answers to semantically relevant questions. These featured queries are based on other popular searches that contain information similar to the original search query.

This gives us a better understanding of Google's process when presenting results for a particular query. The search engine does this to try and interpret user intent.

What is User Intent? 

So what is user intent? We can’t tell a searcher's "precise" intent for a given query right off the bat. We can only guess based on context clues and the literal phrases being searched as likely indicators.

However, it's also possible that two people searching for entirely different topics use the same search phrase.

For instance, those who are searching “landscaping companies near me” may be looking for: 

  • A landscaping position or job in their area.

  • Someone who wants to speak with an expert on laying sod.

  • It can also be your ideal customer who is curious about what to expect while working with a landscaping company for their dream home.

This is why Google goes the extra mile with featured questions on SERPs to provide more information about the inquiry.

Why Does Google Care About Providing Additional Information?

The fundamental theme running through these additional related questions is education. Primarily,  Google wants to provide users with as much information as possible for any intended purpose, especially if they're already keen on making a purchase.

The other questions read like a crash course for beginners looking to conduct their own landscaping services.

Google does this because they are vested in ensuring that users return to their search engine for their search needs. Google proves its authority on the topics by providing as much relevant information as possible.

Ultimately, knowledge equals authority.

That's exactly what you should do in developing content for your landscaping business website.

On-Page, Off-Page, and Technical SEO

SEO is divided into three main categories: on-page, off-page, and technical.

On-page SEO, also known as on-site SEO, focuses on the content on your page. Keywords, titles, headings, and meta descriptions are all SEO signals on every page of your website. Relevancy is crucial in on-page SEO for manufacturing, and major search engines want to ensure that the content is relevant to every search term or keyword. 

Off-page SEO, also referred to as off-site SEO, refers to elements from other web pages that help particular pages on your website to rank. Backlinks or links from other websites pointing to yours are considered the most important. Having a high volume of high-quality or relevant backlinks is crucial to establish your site’s trustworthiness and authority.

Finally, the majority of technical SEO is done under the hood of your website. These involve elements that ensure your website is crawler friendly, has an SSL certificate, has a quick load time, and so on.

Meta Titles and Descriptions

Meta titles, also known as page titles or title tags, are the identifiers of each post or page on your website. They aren't readily seen on the page but are visible to search engines.

You have complete control over this title, and what it says, so you must optimize meta titles to stand out. See to it that you use the main keywords you're targeting and what your content is about on the page.

Another HTML tag that summarizes a page's or post's content is meta descriptions, also known as page descriptions.

They can be optimized for search engine results pages, although Google will frequently edit them for specific search phrases and insert keywords from your page to aid users in understanding what the page is about.

Keyword Research

The first step in optimizing your landscape service pages is performing keyword research listing all your products and services. 

A landscape company is likely to say that they build retaining walls but fail to mention it on their website. If you commit the same mistake, how will you get leads?

You can use the information Google provides in their search results to determine how you market your landscaping services by simply running keyword searches.

If you perform extensive keyword research, you will discover the content you should write about to attract customers to your site via search engines.

Numerous landscaping businesses don't rank for a specific service. The reason behind this is one or all of the following:

  • they only mention the service once 

  • they don't have much information about the service

  • there's no sense of authority because the topic isn't covered enough or well-written on the website

Mobile Friendliness and Page Loading Speed

The time it takes for your page to load is critical, not only for SEO but also for the experience of your potential customers. Google favors sites with faster page load times if they ensure a pleasant user experience. This is especially important when loading on mobile devices frequently used on slower 3G and 4G connections.

Speaking of mobile devices, it's also important to ensure your landscaping business website is mobile-friendly. Many people use their mobile devices to search for landscaping services. 

Therefore, it pays to keep your images and other large media as tiny as possible and work with a competent web developer to optimize your site for speed. Images are a great way to showcase your landscaping and hardscaping work, but keep page load time in mind and keep image sizes to around 100kb or less as a general rule. 

You can't ignore the importance of a mobile-friendly website with Google's mobile-first indexing. It's Google's way of saying that they prioritize mobile-friendly sites when people perform searches on mobile devices.

Web Design

The design of your website is critical to the user's experience. If potential customers can't easily find what they're looking for or there isn't enough information, you may miss out on new business opportunities.

Internal linking between pages is important for adding context and assisting the user with navigation. For example, if you offer various landscaping or hardscaping services, make sure to organize them logically.

On your website, create a separate page for each of your services. This is recommended for ensuring good search engine visibility. It may prove challenging to construct the perfect website. But if you want to ensure it ranks well, at the least, let the content drive the design rather than the other way around.

Determine what content is required for each page before moving on to the design. This will help improve your organic search engine results.

Link Building

This is the process of acquiring backlinks or links from other websites to yours. Having high-quality links in the industrial and manufacturing markets is critical to establishing your expertise, authority, and trustworthiness.

Also, look to have your business listed in trusted online directories for local SEO citations. Some of the top websites to consider include: 

Social Media

You should promote the content you publish on your website through your social media channels. When it comes to landscaping, social media isn't always the best investment. However, if you've identified a demand for the content you're investing in creating, sharing it can help you stay relevant and top of mind with your target audience.

Social media is also an excellent platform for displaying your work. Landscaping is highly appealing visually. Take out your phones, take some pictures, and share them.

Determine the appropriate hashtags, and don’t forget to tag any businesses for which you do landscaping work.

Local SEO

A local landscaping company must consider local searches.

Local SEO assists you in optimizing your website for a local audience. If your target audience is close to your company's location, you should supplement your SEO campaign with additional tactics.

There is a lot to cover with local SEO, but here are some quick SEO tips:

  • Register for a Google Business Profile account.

  • Mention the areas you serve on your website, creating a business page for each city or municipality you cater to with a list of the services you provide in that area.

  • Ensure your business is listed in other local citations, such as your local Chamber of Commerce.

SEO for Landscapers: What We Do to Increase Leads and Add to your Revenue

As the trusted provider of SEO services for your landscaping company, Reach Digital handles the day-to-day monitoring and improvement of your online footprint, including making your website more visible in local searches and setting apart your brand across the web. We make this happen by following a proven process which steps are outlined as follows: 

  1. Perform a Competitive Digital Analysis

  • Perform a competitive digital marketing analysis to see how you compare to your top competitors in search results.

  • Conduct keyword research to identify the most profitable search terms and keywords in the landscaping industry and market.

  • Create a baseline for your website code and structure, content, local visibility, and off-site citations, and then compare it to your competitors to create an actionable, sales-driving plan.

  • Develop actionable revenue targets, and SEO plans to match.

  • Optimize Website Code and Content

  • Install Google Analytics with website call conversions to access reporting about calls made to your site.

  • Make your website fast, secure (an optional but recommended add-on), and mobile-friendly.

  • Change the code and structure of your website to conform to the best SEO practices.

  • Improve the search visibility and creative content of your existing web pages.

  • Optimize conversion rates on all website elements (such as contact forms, buttons, and navigational links) to provide your customers with the best experience possible.

  1. Develop Fresh Website Content and Creatives

  • Publish targeted, well-written website content that boosts your local search rankings while providing a pleasant user experience.

  • Create SEO-friendly creative content assets such as infographics and videos.

  • Create and optimize content for voice search and digital assistants.

  1. Optimize and Create Local Citations for Local SEO

  • Locate and audit existing citations on websites such as Yelp, Facebook, Angie's List, and others, as well as industry-specific directories.

  • Optimize your company's Google Business Profile page for your service locations, contact numbers, maps listing, and business hours.

  • Optimize your company's Facebook page for best practices in local SEO.

  • Discover, manage, and track local citation and backlink opportunities to build your site authority.

  1. Come up with a Detailed Measurement and Analytics Reporting

  • Provide clear revenue attribution and detailed monthly reports on the status and results of all your SEO campaigns and keep you informed on what’s coming next.

  • Monitor analytics for anomalies, hacks, penalties, or other sales-damaging situations.

  • Report on tracked incoming phone calls, as well as analyze separately tracked phone lines for each marketing channel as an added service

  1. Track and Tweak your SEO Campaign As We Go

  • Keep track of your keyword rankings, organic website traffic, phone calls, and leads.

  • Keep track of your competitors' keyword rankings.

  • Monitor your closest competitors.

  • Optimize and pivot your campaign accordingly to ensure sustained improvement of your site's performance over time.

Are you ready to dominate search engines? It's time to get in touch with us about our landscaping SEO services. 

Learn more about how Reach Digital can help your landscaping business grow with SEO! Get in touch with us today!

Learn more about our:

  • Marketing services for landscaping

  • Website Design for landscapers

  • Social media marketing for landscapers

We are more than happy to help!

 

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