Domain authority (DA) is one of the most important ranking criteria for websites. The greater your DA, the more likely you’ll rank high on search engine results pages (SERPs). But what can you do to boost your DA score? In this article, we’ll give some pointers on how to increase domain authority that you can incorporate into your overall SEO strategy. Read on!
Make sure your website is mobile-friendly
Implementing a responsive design is one of the simplest ways to ensure your website is mobile-friendly. This ensures that your website automatically adjusts to the size of the screen being used to view it.If you’re unsure whether your website is mobile-friendly, you can run Google’s Mobile-Friendly Test to find out.
For websites developed using WordPress, you can apply a responsive theme from WordPress or hire a responsive web design service provider.Here are some of the WordPress responsive themes that we recommend:WP Bootstrap
Genesis Theme FrameworkThesis Theme Framework
Keep your content fresh and updated with new posts regularly
Your DA score is based on several factors, including the age of your domain, the quality and amount of your content, and the frequency with which you produce new content. The best way to increase your domain authority is to keep your website updated with new and relevant information that appeals to your target audience. You must write new blog entries regularly to keep your website active and ramp up your authority.The following factors determine your DA score:The age of your domain
Domain age is a critical factor that adds to your DA score. The older your domain, the higher your authority score will be. Generally, a longer domain history indicates that your site has been around longer and is more likely to be established and reputable. To further improve your domain authority, make sure to renew your domain registration for as many years as possible.The quality and quantity of your content
Your site’s DA score is based on another critical factor — the quality and quantity of your content. The greater the quantity and quality of your website’s content, the higher your DA score will be.How often you publish new material
The frequency with which you publish fresh content also influences your DA score. The more frequently you update your website and add new, original content, the higher your domain authority. So better make sure to keep those new, quality blog posts coming!The relevance of your content
The relevance of the content you publish on your site also contributes to your DA score. The higher your domain authority, the more closely your content corresponds with the interests of your target audience. So, do your homework and develop content that people want to read!
The overall authority of your website
The overall authority of your website is another factor that impacts your DA score. If other high-quality websites link to your site, it follows that your domain authority will also increase. So make it a point to work on your SEO and obtain those links!The type of links you have
Speaking of links, the quality of your backlinks also helps with your DA score. You can expect it to increase as the quality of your links improves. So make sure to monitor your backlinks and focus on getting high-quality ones from credible authority sites!
Add a sitemap to make it easier for search engines to crawl through your website
A sitemap is an XML file that contains all the URLs of your site’s webpages. Setting up a sitemap can help your website rank higher on SERPs. Search engines will find it easier to crawl your pages and index your published content once you set one up. You can generate a standalone sitemap or add one to your website’s Robots.txt file.To create a free sitemap, perform the following steps on the Google Search Console:
- Go to the Google Search Console
- Click on “Sitemaps”
- Click on “Add/Test Sitemap”
- Enter the URL of your website
- Click on “Submit”
You can also create and submit a sitemap for your website using a third-party tool such as XML Sitemaps or Yoast SEO.
Utilize social media to drive traffic back to your website, e.g., posting links from other websites or driving traffic from Facebook Ads
Social media can be an incredibly effective tool for increasing domain authority. You may drive traffic back to your website by sharing links to it on various social media platforms. You can also turn to Facebook Ads to generate traffic and attract visitors online. Additionally, you can utilize social media to establish relationships with other websites. By promoting their content and interacting with them on social media, you can form relationships that you can turn into valuable links that lead back to your website.
Publish articles on topics related to what you’re aiming to rank for. Just don’t forget to include the keywords!
Publishing high-quality content on topics related to your business and industry is one of the best strategies to adopt to boost your domain authority. Make sure to include target keywords in your articles, and you’ll see your domain authority improve over time.
Another excellent way to increase your domain authority is to build high-quality links back to your website. You can accomplish this by submitting guest posts on prominent blog sites or participating in online discussions and forums relevant to your business. Other bloggers and forum members will gladly link to your website once you contribute to the conversation and provide high-quality content.
Optimize for search engines by adding titles, meta descriptions, headings, etc. or hire an SEO expert to shore up your strategy
Optimizing for search engines can be a time-consuming process that’s challenging to complete on your own. You need to add meta descriptions, titles, and headings to help improve your site’s ranking.
Adding meta descriptions, titles, and headings to your content is essential for search engines to understand what your website is about. It also improves your site’s ranking and helps drive more traffic to your page.
If you don’t have the time or aren’t well-versed to do this, you can hire an expert who knows how to do it well.
Increasing your domain authority is a continuous process that requires time and effort. However, with the help of an individual or team of experts, you can ensure that your website is doing everything to attract more visitors and rank higher in search engine results pages.Schedule a free consultation today to learn how we can increase your domain authority and improve your online presence.