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When we hear the term “digital marketing,” we may feel that we already know it. However, when we try to explain it, it’s hard to pin it down. We may be talking about a particular kind of digital marketing but can’t tell it apart from the other types. Any digital marketing agency Michigan can help you in figuring out which type of digital marketing will be best for your needs. Let’s get to know some of the digital marketing varieties in this article.

First, What is Digital Marketing?

Before we delve into the various kinds of digital marketing, let us first establish a definition to guide us. Digital marketing is any kind of marketing activity that utilizes digital devices.

Obviously, this includes activities in online marketing although some offline marketing is still done. Online marketing combined with offline marketing is a good thing. This is because online marketing will not be as effective if it detaches from other kinds of marketing activities.

Now that we have a clear understanding of what digital marketing is, let’s start with the first type which is social media marketing.

Social Media Marketing

This kind of digital marketing is focused on the utilization of social media sites and platforms in order to promote a company’s service or product. With social media marketing, information is shared through the platforms, engaging followers, and promoting products.

Basically, social media marketing is a targeted way of using social media interactions. This is to increase product or brand awareness. However, do be careful when using social media marketing. First, you have to have a full understanding of the social media platform of your choice.

Each social media platform has its own unique features, best practices for communication, and preferred types of content. There will be platforms that will work well for your campaign while there will be others that won’t give you desired results.

Content Marketing

Content marketing is when you use storytelling combined with valuable information to raise awareness for your brand. The goal is to attract your target audience with your informative and entertaining content to eventually gain more profit from sales. Another characteristic of content marketing is that it aims to build a relationship with the clients; to be partners rather than just a mere advertiser.

You have to remember that in content marketing, content distribution is a critical step. It is important to put your content out there where it can be read by a wide audience. This type of digital marketing is a great combination to social media marketing. It is because you can share your content through social media platforms this way. Doing so increases awareness as well as engagement.

Search Engine Optimization

We all probably know SEO but let’s discuss it here because it plays a vital role in digital marketing. SEO is when you optimize your website or content so that they will have a better chance of getting the top spot in search engine results.

Search engines such as Google decide on the sites to show for a particular search term. This is based on the keywords that are used on the site as well as on the links referring to the website. We need to emphasize that using the right keywords are important in SEO to get that top spot in the search results.


These three are just a few of the many types of digital marketing. Hopefully, this can shed some light on their differences as well as how they relate to each other. If you are still unsure of the type to use, a good digital marketing agency Michigan can definitely help.

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