Small Business Financing Company Case Study

Achieves 14,000 Ranking Keywords and Over $50K Site Traffic Value Through Reach Digital’s SEO Campaign

Organic Users

436 %+

Organic Sessions

379 %+

Monthly Budget

$ 1 K

Organic Traffic

150 %+

Organic Users

436 %+

Organic Sessions

379 %+

Monthly Budget

$ 1 K

Organic Traffic

150 %+

Below is a detailed case study about our client in the Small Business Financing industry who got great results working with us. The client is on our Managed SEO program. 

Before our partnership, low search engine visibility overshadowed the client’s top-tier financing solutions, hindering their client acquisition and market expansion efforts. Aware of SEO’s transformative power on their digital presence, they sought our expertise to enhance their online footprint and drive growth.

The SEO Audit

Our first step was conducting a comprehensive SEO audit of their website. This audit helped us identify technical issues, content gaps, and underperforming keywords. We discovered that despite having valuable content, it was under-optimized for search engines, leading to poor rankings and low visibility.

Keyword Research

For keyword research, we identified high-value keywords relevant to our client’s offerings but underutilized on their site. These terms, characterized by their substantial search volumes and minimal competition, became the cornerstone of our refined content strategy, which aimed to capture untapped market segments and drive enhanced visibility.

Content Gap Analysis

Next, we performed a detailed gap analysis comparing our client’s website against top competitors in the small business financing sector. This allowed us to identify areas for improvement in their strategies and opportunities to establish a unique positioning for our client’s brand.

Reach Digital Astronaut taking your business to the next level

Talk With An Expert

Receive expert guidance on developing the optimal strategy for your business! During our 30-minute strategy session, we’ll explore:

  • Maximizing the potential of SEO for your website and business
  • Identifying strategies with the highest return on investment
  • Determining the most suitable packages for your needs

SEO Strategy & Execution

Guided by our analysis of the client’s optimization needs, strategic keywords, and the competitive landscape, we executed a comprehensive managed SEO campaign. Here are the key tactics we implemented:   

Stage 1

  • Improved the on-page SEO
  • Planed out a content calendar
  • Built citation backlinks
  • Guest blog plubications

Stage 2

  • Created different service pages
  • Optimized the client’s Google Business Profile
  • Wrote and published blog posts
  • Continued building citations
  • Streamlined the structure of the client’s website
  • Secured multiple guest blog opportunities

Stage3

  • Performed technical adjustments on the client’s site
  • Wrote and published more blog posts
  • Continued building citations
  • Secured more guest blog opportunities

SEO Results

Ahrefs campaign screenshot financial company organic traffic and keywords

Our SEO strategy catapulted the company’s rankings for a staggering 14,000 keywords, massively boosting their online visibility. This led to a substantial increase in the site’s traffic value, which soared to over $50,000—the equivalent of paid advertising costs. Crucially, this wasn’t just about quantity; it delivered high-quality leads actively seeking the financial solutions our client offers.

Keywords are currently on the first page of Google.

197

Keywords are in the coveted top 3 positions.

368

Keywords rank between positions 4 and 10

+ 1462 %
160
keywords are currently on the first page of Google.
360
keywords are in the coveted top 3 positions.
1300
keywords rank between positions 4 and 10

What This Means for Your Brand

Our client’s success speaks volumes about the effectiveness of our tailored SEO strategies. By partnering with us, they significantly increased organic search traffic, boosted conversions, and established themselves as industry leaders.

Curious about our approach? Book a call We’d love to understand your goals and create a customized SEO strategy to help you achieve similar success.

Unlock your online potential with Reach Digital. Contact us today to get started on your SEO journey.

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