Online Medical Marijuana Service Provider Case Study
Boosts Organic Traffic by Over 500% Through Reach Digital’s Targeted SEO Campaign
Organic Users
Organic Sessions
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Organic Traffic
Organic Users
Organic Sessions
Monthly Budget
Organic Traffic
Below is a detailed case study about our client in the medical marijuana industry who got great results working with us. The client is on our Managed SEO program.
A Texas-based online provider of medical marijuana services, dedicated to improving patient well-being through responsible cannabis use, sought to maximize their impact in the digital landscape through cannabis SEO. However, their existing online presence was not yielding the desired results, with limited visibility in search engine rankings translating to low organic traffic and missed client acquisition opportunities.
Recognizing the need for a strategic shift, the provider partnered with Reach Digital to implement a comprehensive SEO campaign.
The objective was clear: Enhance organic search visibility, attract qualified traffic, and establish the company as a trusted resource within the medical marijuana niche.
The SEO Audit
We initiated the project with an in-depth SEO audit. This analysis scrutinized technical elements, content quality, keyword usage, and backlink profiles to pinpoint existing issues and uncover optimization opportunities. By understanding the website’s strengths and weaknesses, we laid the groundwork for a targeted SEO strategy to maximize impact.
Keyword Research
For our keyword research, we pinpointed valuable keywords that aligned with our client’s services but were not fully leveraged on their website. These keywords, with high search volume and low competition, formed the basis of our updated content strategy, designed to target unexploited market segments and boost visibility.
Competitive Gap Analysis
Following the audit, we conducted a competitive gap analysis. This process involved evaluating competitors’ online strategies and keyword rankings within the medical marijuana space. By identifying areas where they were excelling and where opportunities existed, we gained valuable insights to inform a personalized SEO approach.
Talk With An Expert
Receive expert guidance on developing the optimal strategy for your business! During our 30-minute strategy session, we’ll explore:
- Maximizing the potential of SEO for your website and business
- Identifying strategies with the highest return on investment
- Determining the most suitable packages for your needs
SEO Strategy & Execution
With a comprehensive understanding of the client’s needs, target keywords, and competitive landscape, we launched a multi-faceted managed SEO campaign. Here are the key tactics we implemented:
Phase 1
- Improved on-page SEO elements
- Planned out a content calendar
- Built citation backlinks
- Guest blog publications
- Launched local SEO campaign
Phase 2
- Created content for service pages
- Optimized the client’s Google Business Profile
- Wrote and published blog posts
- Continued building citations
- Streamlined the structure of the client’s website
- Secured multiple guest blog opportunities
Phase 3
- Performed technical adjustments on the client’s site
- Wrote and published more blog posts
- Continued building citations
- Secured more guest blog opportunities
SEO Results
Our strategic SEO campaign yielded impressive results in less than a year, transforming the client’s online visibility and reach. Organic traffic soared by over 500%, a testament to the effectiveness of the implemented optimizations.
Previously underperforming in search results, their website now boasts rankings for 1,819 keywords, with 362 keywords securing coveted top 10 positions on search engine results pages (SERPs).
This dramatic improvement translated to increased brand awareness, qualified lead generation, and a significant boost in the client’s ability to connect with and serve their target audience.