Home Service Company Case Study
How a Home Service Company Used SEO to Improve Their Online Presence Within 7 Months
Below is a detailed case study about a client of ours in the home services industry that got great results working with us.
Overview
In an era where digital visibility is more critical than ever, a certain gutter cleaning company from New Jersey recognized the need to improve its online presence to reach a wider audience and drive business growth. Through a collaborative effort between our digital marketing team and this company, we improved their online presence within seven months. This case study will explore the specific tactics we employed and the remarkable results we achieved.
Campaign Length
7 MO
Ranking Keywords
500+
Monthly Budget
1K
Monthly Organic Traffic
600+
Overview
In an era where digital visibility is more critical than ever, a certain gutter cleaning company from New Jersey recognized the need to improve its online presence to reach a wider audience and drive business growth. Through a collaborative effort between our digital marketing team and this company, we improved their online presence within seven months. This case study will explore the specific tactics we employed and the remarkable results we achieved.
Monthly Budget
1K
Monthly Organic Traffic
600+
Campaign Length
7 MO
Ranking Keywords
500+
Background
Located in New Jersey, this client provides professional residential and commercial gutter services. With a team of skilled professionals, they specialize in providing top-notch gutter solutions tailored to meet the unique needs of each client. From seamless gutter cleaning to installing heater caps, they strive to protect homes and businesses from water damage and drainage issues.
Challenges
In August 2023, the client requested our help to enhance their website’s visibility online. Our analysis showed they had only 52 referring domains, an average organic traffic of 308, and were ranking for 325 keywords, with just 21 in the top three search results. Significant improvements in these areas are necessary to boost their search engine presence.
Talk With An Expert
Receive expert guidance on developing the optimal strategy for your business! During our 30-minute strategy session, we’ll explore:
- Maximizing the potential of SEO for your website and business
- Identifying strategies with the highest return on investment
- Determining the most suitable packages for your needs
SEO Strategy & Execution
Keyword Reseacrh
We identified relevant keywords within the gutter installation and repair sector, refining the client’s content strategy to align with user searches.
Content Writing
Using these keywords, we created blogs and guest posts that engaged the target audience and were optimized for search relevance.
On-page
SEO
We optimized the client’s website by enhancing meta tags, headers, and image alt texts to improve search engine visibility.
Off-page
SEO
We enhanced their off-page SEO with a link-building campaign, securing high-quality backlinks from reputable home improvement sources to boost authority.
SEO Results
Within seven months, the roof gutter cleaning company saw measurable improvements due to our SEO strategy. By February 2024, the website had 67 referring domains, marking a modest but significant increase in their industry relevance and authority.
Reach Digital’s efforts led to a rise in organic traffic as well; the company’s monthly visits grew from 308 to 570. Additionally, keyword rankings improved to 541, with 23 reaching the top 3 search results. This enhancement not only increased their visibility online but also made them more accessible to potential customers searching for roof gutter repairs and related services.
- Referring domains increased by 28.8%.
- Average organic traffic rose by 85.06%.
- Organic keywords grew by 66.46%.
Takeaway
This campaign was exceptionally successful, due in large part to the effective collaboration between our team and the client.
Their trust in our process, coupled with their active participation, allowed us to refine our strategies and focus on high-priority targets as the campaign progressed.
The client’s willingness to invest in a larger budget allowed us to conduct in-depth competitive analysis. This provided critical insights that influenced not only our search strategies, but also broader business decisions.
Are you ready to stand out in the competitive online marketplace? Check out our Managed SEO service to see how we can help you achieve similar success!