How a Saffron Brand Improved Their
Online Presence Through SEO
Campaign Length
Organic Keywords
Monthly Budget
Organic Traffic
Campaign Length
Organic Keywords
Monthly Budget
Organic Traffic
Background
Having a great online presence is crucial for any business to thrive. Recognizing this, a saffron brand teamed up with Reach Digital to improve their digital footprint. This case study details our collaborative journey and showcases the pivotal role SEO plays in enhancing a brand’s internet visibility and market relevance.
Challenges
In 2022, our client approached us, asking to improve their web design and SEO. To start with the latter, we performed an SEO audit on their website.
After checking the results, we found that their website has no referring domains. We also noticed that they only have very little organic traffic. To top it off, they were only ranking for a single keyword.
Talk With An Expert
Receive expert guidance on developing the optimal strategy for your business! During our 30-minute strategy session, we’ll explore:
- Maximizing the potential of SEO for your website and business
- Identifying strategies with the highest return on investment
- Determining the most suitable packages for your needs
SEO Strategy & Execution
With a solid understanding of the client’s optimization needs, strategic keywords, and competitive landscape, we launched an all-encompassing managed SEO campaign. Here are the key tactics we implemented:
Keyword Research
We started by finding the words and phrases people use when searching for authentic saffron online. These keywords will help the client’s website appear in relevant search results more frequently, allowing it to attract more visitors.
Content Writing
We created engaging and easy-to-read blogs about authentic saffron. This not only kept their audience engaged but also helped them find useful information regarding buying saffron, where to buy it, and more.
Keyword Insertion
To improve their on-page SEO, we strategically placed the keywords we found into the content we wrote. We also inserted some of these keywords in many of their landing pages.
Guest
Posting
Lastly, we reached out to other online saffron sellers and brands and created guest blogs for their website. This allowed us to build backlinks to the client’s website and enabled us to reach a wider audience.
SEO Results
Through our strategy, the saffron business’s SEO performance improved significantly. Roughly a year after they partnered with us, they managed to earn:
- 30 Referring Domains
- 537 Organic Website Traffic
- 340 Ranking Keywords
These gains helped them rank higher in SERPs and improve their internet presence. With more website traffic coming in, they also increased their conversion rate. Finally, the keywords allowed more people to find them on Google whenever looking for saffron products online.
Takeaway
Through Reach Digital’s combination of keyword research, content creation, and on-page and off-page optimization, we helped this brand significantly improve their internet presence. By continuing to follow this blueprint, we have no doubt that they’ll continue to rise to new heights in the years to come.
Similarly, Reach Digital can also help elevate your own online presence. Working with us ensures your business stands out better in today’s competitive digital landscape. Contact Reach Digital today to unlock your brand’s full online potential.