Financial Services Company Case Study
Below is a detailed case study about a client of ours in the financial services industry that got great results working with us.
The client is on our Managed SEO program.
Campaign Length
Organic Keywords
Monthly Budget
Organic Traffic
Organic Users
Organic Sessions
Monthly Budget
Organic Traffic
When the client started with us they were receiving almost no traffic. The company was new and so was the website. The owner did know where to start and they wanted a strategy that was going to target the mid and bottom of funnel keywords. Goal was to drive leads.
The SEO Audit
The first thing we always do is audit the site to see if it has any major underlying issues.
Since the website was new it was missing some of the basic and the on-page SEO needed to be improved to bring it up to best practice standards.
Keyword Research
For keyword research, we first started by looking at what the website was already ranking for. We call those keywords our “Quick-Win” opportunities. Typically those are keywords ranking Pages 1 – 4 on Google.
This was a new website so they weren’t ranking for any keywords.
Seeing how the website didn’t rank for anything we began working on a Content Gap Analysis.
Content Gap Analysis
Content Gap Analysis are to look at what the competitors are doing and see if we can find a gap in the content that they have vs the client. In this case, the client did not have any content and we analyzed the competitor’s sitemaps.
We found hundreds of keywords with search volumes from 150-3,000 monthly searches. The PPC costs for those keywords were high dollar clicks. These were important to target for conversion opportunities.
We then worked with the client to select the best keywords to start with.
Once the keywords were selected we went on to planning the SEO strategy.
Talk With An Expert
Receive expert guidance on developing the optimal strategy for your business! During our 30-minute strategy session, we’ll explore:
- Maximizing the potential of SEO for your website and business
- Identifying strategies with the highest return on investment
- Determining the most suitable packages for your needs
SEO Strategy & Execution
With a solid understanding of the client’s optimization needs, strategic keywords, and competitive landscape, we launched an all-encompassing managed SEO campaign. Here are the key tactics we implemented:
Stage 1
- Improved the on-page SEO
- Planed out a content calendar
- Built citation backlinks
- Guest blog plubications
Stage 2
- Created service pages for industries
- Created blog posts
- Continued building citations
- Multiple guest blogs
Stage 3
- Created blog posts
- Continued building citations
- Multiple guest blogs
SEO Results
Since there wasn’t any content before this started. We were able to see tremendous growth in a very short timeframe including multiple keywords ranking in the top 5 of Google.
From 0 keywords to 13,000 Keywords in a few short months! 210 in the top 3.
As a result, the client experienced heightened brand awareness, cementing their position as a reputable and trustworthy online financial services provider.
According to Ahrefs, they now have:
Keywords are currently on the first page of Google.
Keywords are in the coveted top 3 positions.
Keywords rank between positions 4 and 10
What This Means for Your Brand
Our client’s success speaks volumes about the effectiveness of our tailored SEO strategies. By partnering with us, they significantly increased organic search traffic, boosted conversions, and established themselves as industry leaders.
Curious about our approach? Book a call We’d love to understand your goals and create a customized SEO strategy to help you achieve similar success.
Unlock your online potential with Reach Digital. Contact us today to get started on your SEO journey.