Luxury Jewelry Store
Boosts Organic Traffic by Over 350%

Campaign Length

7 MO

Organic Keywords

1300 K+

Monthly Budget

$ 1 K

Organic Traffic

800 +

Campaign Length

19 MO

Organic Keywords

1200 K+

Monthly Budget

$ 1 K

Organic Traffic

750 +


Below is a detailed case study about our client in the jewelry industry who got great results working with us. The client is on one of our SEO packages. 

When the client began working with us, they struggled to maximize their online potential. Despite their successful physical store, their digital presence was lacking. Our goal was to improve their organic search rankings and reach a broader audience.

The SEO Audit

We start with a comprehensive SEO audit to identify the luxury jewelry store’s online visibility issues.

The audit uncovered key problems: poor keyword targeting, inconsistent on-page SEO, and a lack of engaging, search-optimized content.

With these insights, we created a tailored SEO strategy to boost their digital presence and drive traffic to their site.

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Talk With An Expert

Receive expert guidance on developing the optimal strategy for your business! During our 30-minute strategy session, we’ll explore:

  • Maximizing the potential of SEO for your website and business
  • Identifying strategies with the highest return on investment
  • Determining the most suitable packages for your needs

Competitive Gap Analysis

Next, we conducted a Competitive Gap Analysis, examining the SEO practices of the jewelry store’s main competitors in Chicago and nationally.

We identified gaps in keyword optimization for niche markets, a need for more authoritative backlinks, and opportunities to improve user engagement with better website design and content.

These insights helped us develop a targeted SEO plan to outperform competitors and attract more online consumers searching for luxury jewelry in Chicago.

SEO Strategy & Execution

With a clear understanding of the client’s needs, strategic keywords, and competitive landscape, we launched a following managed SEO campaign:

Phase 1

  • Improved the on-page SEO
  • Planned out a content calendar
  • Built citation backlinks
  • Guest blog publications
  • Launched local SEO campaign

Phase 2

  • Created different service pages
  • Optimized the client’s Google Business Profile
  • Wrote and published blog posts
  • Continued building citations
  • Streamlined the structure of the client’s website
  • Secured multiple guest blog opportunities

Phase 3

  • Performed technical adjustments on the client’s site
  • Wrote and published more blog posts
  • Continued building citations
  • Secured more guest blog opportunities

SEO Results

Organic traffic to the jewelry store’s website increased by 350% in six months thanks to higher search rankings and improved local visibility.

The store achieved first-page Google rankings for all important keywords, including top-three positions for “best engagement rings Chicago” and “custom jewelry Chicago.”

Optimizing the Google Business Profile and local SEO efforts led to a 50% increase in foot traffic from local search results, highlighting the effectiveness of a focused local SEO strategy.

Organic Traffic

300 %

Organic Keywords

1200 K+

Local Searches

+ 19 %


Discover the strategies that drove our client’s success. Let’s discuss your business goals and how we can help you achieve similar remarkable results. Contact us today to begin your journey to success.

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