Services · Lead routing and attribution
Every lead to the right person. Every dollar traced.
Two questions decide whether lead generation pays off: does every lead reach the right person fast enough, and can you see which channels produce revenue? We build the routing and attribution that answer both.
system / 03
Paid media
acquisition
Funnels & CRM
capture · qualify
Routing & attribution
route · measure
Revenue
01 · Lead routing
Fast routing protects speed to contact.
Speed to contact is often the biggest single driver of win rates. Routing makes sure no lead waits.
01
Rules-based assignment
Round-robin or rules that send each lead to the right rep, team or location.
02
Territory and product
Routing by geography, product line or lead score.
03
Partner hand-offs
Clean hand-offs to partners or buyers where that is part of your model.
04
Response alerts
Alerts when a lead has not been contacted in time.
02 · Attribution
Connect spend to revenue.
We track leads from the first click through the CRM to the closed deal, so you can see cost per customer by channel, campaign and source.
01
Click-to-CRM tracking
Clean tracking from the ad click to the CRM record, with no gaps.
02
Offline conversions
Closed deals sent back to ad platforms so they optimize for revenue.
03
Revenue reporting
Reporting on revenue and cost per customer, not just lead counts.
03 · The full system
Routing and attribution close the loop.
Every signal feeds the next decision, back into paid media and the funnel.
Get started
Not sure which channels are paying off?
We will map how your leads are routed and measured today on a 30-minute strategy call.