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SEO FOR E-COMMERCE: A Guide For Beginners

Search engine optimization (SEO) plays a vital part in the growth of today’s businesses. With the right strategy, SEO can improve organic traffic, drive more sales, and increase online visibility.

One out of five consumers looks for products on Google. This means that it gets millions of queries every day. Given the number of searches per day, the need for effective SEO for e-commerce is not an option anymore – it’s a necessity.


SEO e-commerce is the process of building visibility of online stores in the search engine results pages (SERPs). It’s an efficient and cost-effective way of getting your brand across your target market. Ranking high on search engines means getting valuable traffic that you can convert into sales.

With an SEO e-commerce strategy, SEO specialists will optimize your entire web content – from headlines, product descriptions, meta descriptions, blog posts, and web pages.

They also do in-depth keyword research where they come up with a list of keywords based on what your target market uses when searching for your products and services.

Other than that, they will also improve the ease of navigation for search and user experience. Here are some of the pages digital marketing experts optimize:




Blog Articles


Frequently Asked Questions page


About Us page


Contact page

Why Should You Use SEO For Your E-commerce Company?

35% of product searches start with Google, so it’s safe to assume that your target market uses it as well. For this reason, it’s important to incorporate SEO into your online business. If your target market can’t find you online, you’re definitely missing out on potential customers and sales.

Most of your target market won’t go past the first page on, so it’s important to rank higher. Consumers tend to click on the e-commerce site that is on the top searches. This is why SEO is very essential if you have an online business.

How To Establish An Efficient E-commerce SEO strategy

Establishing an e-commerce SEO strategy isn’t a walk in the park. It will take some time before you can see significant results. If you’re planning to optimize your website, here’s what you should do:

Create A Roadmap

A roadmap is a strategic plan in establishing and attaining favorable SEO e-commerce results. This entails choosing the right keywords, adding descriptive meta descriptions, naming the files and images accordingly, and using related keywords.

The Use Of Right Keywords

Using the right keyword is necessary for SEO. You need to perform in-depth keyword research to assess the search volume of a keyword. The search volume results indicate how often a keyword is used. If a keyword has a high search volume, this means that more people are using it.

Run A Competitor's Check

Your competitors can play a huge role in creating an effective SEO strategy. You can find strategic opportunities and quality links. Additionally, identifying your competitors’ mistakes, and learning from them puts you in a better position. It helps you make informed decisions, allowing you to create a foolproof strategy. For starters, you can use competitor analysis tools like Semrush.

Optimizing The Static Pages

Optimizing the static pages such as the homepage is crucial. Consider having a homepage title tag using keywords related to your business. Additionally, you can make a meta description, but make sure it doesn’t exceed 160 characters.

You should also optimize your web page content. It should contain relevant information about your business and it should be easy to navigate.

Product Pages

With more and more people setting up an e-commerce website, it’s crucial to properly optimize your website, especially your product pages. Many e-commerce business owners struggle to increase conversion rates. Most business owners focus on improving their carts and checkout pages. While this is a great strategy, you should know that your customers don’t even reach the checkout page.

The speed of your website can have a significant impact on your rankings. Even a two-second delay can make you lose customers. Our SEO experts can improve the speed of your website as part of our strategy to improve user experience.

Your customers decide whether they want to buy your products or leave your website while they’re on your products page. With that said, it’s important to create an engaging and user-friendly page to increase conversions.

FInal Thoughts

With more than 24 million e-commerce websites all over the globe, you need all the help you could get to stay on top of the competition. SEO for e-commerce is one of the most effective ways to market your business. It keeps you in front of your target market, increases your sales, and boost your bottom line.

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