Ways to Improve Shopify SEO: How to Optimize Your Shopify Site for Google

By Sherwin Garcia

Updated on November 4, 2021

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At this point when everyone puts a premium on convenience, online shopping is growing at breakneck speed with no signs of slowing down. In the United States alone, at least 40% of internet users make online purchases a couple of times per month.

For this reason, business owners do their very best to expand their brand’s online presence. It’s not an easy task by any means, but by optimizing their Shopify site, shoppers find their online store with ease.

While there are other available methods to optimize an online site, SEO is still the proven method for driving recurring traffic to Shopify sites.

How SEO fits in eCommerce?

Recent data shows that the top organic positions still drive the most traffic for a given search.

Online businesses optimize and boost traffic to their Shopify sites and generate more sales by utilizing SEO techniques. That part became easier of late since Shopify already has powerful SEO features to take conversion rates to another level.

These features include:

  • Fully- customizable image file names
  • Editable URLs, title tags, and meta descriptions
  • Auto-generated URL tags
  • Auto-generated robots.txt and sitemap.xml files

Although Shopify features are conveniently optimized by default, it remains a must for online retail store owners to learn other techniques to stay ahead of the competition. After all, the SEO tools found in Shopify are hardly set in stone. Site managers can tweak them as they deem fit to gain an advantage.

Here are some helpful ways to improve Shopify SEO and grow any eCommerce business.

Shopify SEO Tip#1: Target Relevant Keywords

Any attempt at improving Shopify SEO should start by targeting relevant keywords. They are essential in determining where a website will appear in search results and help drive traffic to an online retail store.

Optimizing a Shopify website for relevant keywords involves the following processes:

Conducting Keyword Research for Untapped Keywords

Finding relevant and untapped keywords requires research using tools that simplify finding the right terms for the Shopify store.


Focusing on Long-tail Keywords

Long-tail keywords refer to key phrases that contain three or more words. They are better to use since they are generally more specific. Also, they help store owners determine if their site users are genuinely interested in their products by keeping tabs on every user’s search intent.
Integrating Keywords into the Website

After a successful search for relevant terms to use on the product pages, integrating these keywords into the Shopify site comes next. They’ll help the page rank for its specified terms as long as the site developers care not to stuff keywords, which negatively impacts page ranking.


Adding Keywords to the Headings, Title Tags, and Meta Descriptions

The title tags, headings, and meta descriptions of a page are key places to put keywords for a website to rank in search results. Placing a keyword in these vital spots ensures that the page will rank better for that keyword.

The biggest challenge to hurdle here is identifying specific topics that might interest prospective buyers. One of the easiest ways to get a hold of these topics is by utilizing social media hashtags related to the product.

Any Shopify site will rank among the top results for its potential clients using the right keywords.

Shopify SEO Tip#2: Optimize Category and Product Pages

Another essential aspect of optimizing a Shopify store is optimizing its product pages. Target audiences usually look for high-quality product pages that are informative and make them feel more confident to choose the products that an online retail store offers.

Business owners can optimize the product pages of their Shopify site by:

Including high-quality product images

Most, if not all, target their audiences using photos to decide if a product is to their liking. It’s imperative to ensure that every image on the site has a high resolution and captures the product it features from all angles.

Providing essential details in the product descriptions

Apart from high-quality images, the listing must contain a detailed product description beneficial to every prospective buyer. It should contain information about the product materials and their key features. This way, buyers can decide if the product fits their needs or offers a solution to one of their concerns.

Also, precise keywords and product categories based on specific criteria help draw more visitors to the Shopify page resulting in additional sales.

Shopify SEO Tip#3: Improve User Experience

When optimizing their Shopify store, business owners would want to build a site that provides a better overall experience to its users. Poor user experience leads to poor performance in search engine rankings and results in a higher percentage of people leaving the site without interacting with any page.

The following ensures a better user experience and prevent the likelihood of these instances from happening:

Addition of visual elements to boost engagement

Since users can’t physically see the products, visuals play a crucial role in user experience when it comes to shopping online. They rely on multimedia, such as photos and videos, to see the product for sale.

Simplified navigation that’s easy to use

A Shopify site that’s simple to navigate makes it easier for customers to find the products they want. Having this kind of website helps keep shoppers on the page. Once they stay longer, it sends a positive signal to the search engine that the page is relevant, eventually improving its ranking in search results.

An Effective and Efficient Shopify Site

Simply put, the ultimate pet peeve of online shoppers is a slow website. To ensure that a Shopify site loads quickly, business owners should be mindful of the plugins they use. While these Shopify plugins can help make the site more effective (e.g., improved shopping cart or more efficient product shipping), they can also severely slow it down.

Some tips to speed up the loading time of a web page include:

  • Compressing image sizes
  • Minifying Javascript and CSS
  • Leveraging browser caching
  • Reducing redirects

Shopify SEO Tip#4: Create Quality Content

Content marketing is critical in boosting site traffic, keeping potential buyers engaged on the page, and improving brand recognition to increase sales.

Content creation starts with the proper identification of topics to cover. These topics should be closely related to the business’s industry to drive the right kind of traffic to the website.

Search topics by:

  • Using tools such as Google Trends
  • Searching for relevant keywords that are related to the business
  • Browsing Google to check out what’s currently trending or already out there

After choosing the topic, determining the content format to use comes next. The content creator can choose from the following:

  • Infographics
  • Ebooks
  • Guides
  • Videos
  • Blogs
  • and more

The key to having quality content is to come up with diverse outputs. They help improve Shopify SEO by attracting more people and different audiences within the business’ target market. The use of relevant keywords remains a must so that the content pages will rank in the right search results.

Shopify SEO Tip#5: Utilize CTA Buttons

The final tip on this list to improve Shopify SEO is to utilize call-to-action (CTA) buttons. They are critical in guiding end-users on the next step to take. There are different ways and multiple styles to use CTA buttons. It usually takes time and a bit of experimenting to figure out the button and color that works best for a Shopify page.

After applying these optimization tips, the final step to take is to test everything. Every owner should know that while their site looks great at this point, there’s always room for improvement.

To consistently discover and implement ways to improve Shopify SEO is in the best interest of the online store and the business as a whole.

So there you have it, our top tips for optimizing your Shopify site for Google. Make sure you implement them to enjoy an increase in site traffic, and eventually, sales.

About The Author

Sherwin Garcia

Sherwin Garcia

Sherwin has been in the customer service industry since 2011 before landing his first job as a content writer three years ago. In 2016, he decided to pursue Psychology as a second degree. In between social experiments and case studies, he continued to fuel his passion for writing by serving as the chief editor of their university publication for three years.

At present, he’s a full-time writer for Reach Digital, writing mainly about SEO and online marketing topics, and has been a part of the company’s pool of writers since October 2020.

When he’s not traversing the alleyways of digital marketing, you’ll most likely find him backpacking as he tries to find inspiration for his next book.