Any attempt at improving Shopify SEO should start by targeting relevant keywords. They are essential in determining where a website will appear in search results and help drive traffic to an online retail store.
Optimizing a Shopify website for relevant keywords involves the following processes:
Conducting Keyword Research for Untapped Keywords
Finding relevant and untapped keywords requires research using tools that simplify finding the right terms for the Shopify store.
Focusing on Long-tail Keywords
Long-tail keywords refer to key phrases that contain three or more words. They are better to use since they are generally more specific. Also, they help store owners determine if their site users are genuinely interested in their products by keeping tabs on every user’s search intent.
Integrating Keywords into the Website
After a successful search for relevant terms to use on the product pages, integrating these keywords into the Shopify site comes next. They’ll help the page rank for its specified terms as long as the site developers care not to stuff keywords, which negatively impacts page ranking.
Adding Keywords to the Headings, Title Tags, and Meta Descriptions
The title tags, headings, and meta descriptions of a page are key places to put keywords for a website to rank in search results. Placing a keyword in these vital spots ensures that the page will rank better for that keyword.
The biggest challenge to hurdle here is identifying specific topics that might interest prospective buyers. One of the easiest ways to get a hold of these topics is by utilizing social media hashtags related to the product.
Any Shopify site will rank among the top results for its potential clients using the right keywords.