Facebook has proven to be one of the best advertising online platforms today. This statement is especially true when it comes to toy store marketing, which is one of the most competitive industries around.
If you are new to social media, or just want to learn more about it, this post is perfect for you.
In this article, we will show you how to set up a Facebook Page and how it can be used to generate leads and eventually convert them to sales.
Step 1- Creating a Page Using Your Facebook Account
Log-in to your personal Facebook account. Click the drop-down arrow at the upper right corner of the page and select “create page.” This will then take you to a different window where you can choose which category best fits your business. For example, if you have a local brick and mortar store, you can choose the “local business or place.”
Step 2- Type in Your Business Information
Facebook will then ask you to provide information regarding your business. Provide your business name, address, phone number, description, and its page category. Unless you provided all necessary info, you won’t be able to go the next step.
Step 3- Upload a Cover Photo and Profile Picture for Your Biz
Next, upload a cover photo for your page, which will appear at the top. This can be a photo of your shop, or something that is related to your product or service. Make sure that the cover photo is at least 828 pixels by 315 pixels.
After which, you also need to upload a profile picture, which will appear a bit smaller on the left side of your cover photo. This can be a picture of your product or your business logo. The picture should be at least 170 pixels by 170 pixels.
Don’t worry much if your picture is not the exact resolution, as you can adjust or reposition it later.
Once you’ve done this, you now have a basic Facebook business page.
Step 4- Invite Your Friends to Like the Page
After you have a page, the next step is to generate visitors. Generally, the more likes a page has, the better its chances to appear on someone’s feed… and ultimately generate visitors (a.k.a. your future customers).
Start inviting all of your friends to your Facebook page!
Step 5- Provide More Details About Your Business
While you’re gathering followers, you can also add a few extra details, such as your business hours, a link to your website, a short description about your product or company, etc. This will allow customers to easily reach you. Furthermore, you can also add different buttons to the page with different functions. We recommend you install the “Shop” button and the “Get in Touch” option.
Step 6- Nourish Your Community through Relevant Content
Finally, you want your Facebook followers to check out your page from time to time. You can do this by regularly posting content that appeals to them. It does not always have to be about marketing your product(s). The secret is to tickle their interests and preferences and just be relevant. In terms of toy store marketing, this can be local news or events that are happening in and around your store.
Setting up a Facebook page for your toy store is extremely important for all types of marketing efforts. You will be able to build an audience and reach your customers by simply boosting a post. If you do not already have a Facebook page, it is time to start creating one.
About The Author
Ezra is currently a content team lead at SMB Compass, where she has collaborated with several writers and different brands. She makes sure that the blogs, guest posts, and web pages lined up for online publication are up to standard.
Since 2016, Ezra has helped small business owners find their voice and make informed decisions through well-written content pieces. Her expertise revolves around small business financing, marketing, and SEO web content writing.