How to Market a Toy Store in 2018

Marketing a Toy Store in 2018

With the Digital Age fast upon us, marketing a toy store isn’t as simple as one would expect. Your competition is getting stronger and stronger, and online marketplaces like Amazon definitely don’t help! Getting noticed takes an investment of time, energy, resources, and money.

Many people will tell you that small businesses cannot compete with big business. That is far from the truth. Digital marketing allows you to reach your customer at every step of the buying process – at a low cost. Online shoppers are looking to be educated on what they want to purchase. It’s not as simple as putting up a website and hoping someone buys a product. It takes creative marketing campaigns to set your business apart from the rest.

Below, we will provide you with tips and tricks on how to market your toy store in 2018.

Social Media Marketing for Toy Stores

How to market a toy store online

Social media marketing for toy stores is the most effective way to reach your audience at a low cost. You are looking to engage your customers continuously, with great content such as photos, videos, contests, and more. Using channels like Facebook and Instagram allows your brand to meet your customers where they spend their time already.

Creating a Facebook Business page and an Instagram account takes a matter of minutes. After the accounts are created, come up with a content publishing strategy. Use photos from customers, around the store, and of products, to engage with your audiences.

We recommend posting on Facebook 3-5 times a week and on Instagram daily. If you think you do not have enough content for your toy store, the best and easiest way to create new content is to take out your phone and start taking pictures and videos. It’s really that simple!

Local SEO for Toy Stores

One of the easiest ways to be found on the Internet locally is through search engines. Your customers are searching for “toy store near me”, “nearest toy store”, “local toy store” and more. There are two forms of search engine optimization, on-page and off-page.

On-Page SEO are all of the changes that happen directly on the website. Like adding keywords or making sure your businesses’ address, hours, and phone numbers are correct.

Off-Page SEO can start being effective after the on-page is set-up correctly. To improve your off-page SEO, get links for local businesses, news sources, and local directories. Receiving relevant links pointing back to your own website shows search engines that you are credible.

An easy way for small business owners to start the SEO process is to claim your Google My Business Page.  Google My Business is a free and easy-to-use tool for businesses to manage their online presence across all of Google’s platforms. Google is the most used search engine in the world.

Toy Store Contests

Contests are a fun and unique way to engage with your audience. Although contests won’t automatically turn into increased revenue, it can be a strategic component of your marketing plan. Contests are also a great way to generate e-mails from your customers. Contests do not require a lot of time or energy to execute properly.

E-Mail Marketing for Toys

Email marketing for toys

Are you E-mailing your toy store’s customers on a consistent basis? E-mail marketing is a great way to keep your customers engaged and up-to-date with your brand. We recommend sending a minimum of three emails per week. You can tell your customers about upcoming events, promotions, sales, and new products.

Don’t already have an E-mail marketing platform? Mailchimp or Constant Contact would work great for your toy store.

Both of these E-mail platforms provide you with templates and tools to easily create emails. If you do not have time, or someone else who can do your graphics, look at a free online tool called Canva.

Conclusion

When marketing your toy store in 2018, think digital! It has never been easier to reach your customers at every point in the buying journey. Keep your customers engaged and up-to-date on what is happening at your local toy store. The more information you give, the more trust you build, and the more likely they are to buy from you. Make sure that the content you are creating stands out from the rest!

About the Author

Ezra is currently a content team lead at SMB Compass, where she has collaborated with several writers and different brands. She makes sure that the blogs, guest posts, and web pages lined up for online publication are up to standard.

Since 2016, Ezra has helped small business owners find their voice and make informed decisions through well-written content pieces. Her expertise revolves around small business financing, marketing, and SEO web content writing.