How To Design A Retail And Wholesale Website
As a business owner, your goal is to make your business grow. To do this, you should be able to reach potential customers while continually communicating with your existing clients. Having a physical store may have already made you realize that these two necessary tasks are not quite as easy to achieve.
That’s why it is important and beneficial for you to create an eCommerce website. This will allow your business to go beyond the limitations presented by being in one physical location. Your business will also have the chance to reach more potential customers and increase your sales.
What is Shopify?
To start your eCommerce website, you can use Shopify. With it, you can build an online store and start selling your products. Shopify allows you to organize the products that you are selling, have your storefront customized, accept payments through credit card, as well as track and respond to the orders from your customers.
All of these can be done easily and conveniently. Along with Shopify are the many apps that can further increase your sales while also being user-friendly.
There are so many Shopify apps to choose from. You have to determine which ones will fit your business well so that you can see an increase in your sales. Having the right tools will allow your business to have a revenue growth.
With the right Shopify apps, you can promote your online store, give rewards to your customers, and also handle shipping and inventory, allowing you to earn more in the process. Here are the top 3 apps that you can try.
Facebook Store – Easy Social Shop
Social media is definitely a vital source of referrals if you have an online store. Twitter, Facebook, and other social media platforms can help you in gaining recommendations as well as actual sales.
With Easy Social Shop, you can use your social media presence on Facebook in driving sales. When you set up your Facebook Store, you will find that it is very easy. Even the visitors can share your products on Pinterest and Twitter, not just on Facebook.
While you can’t expect from your customers to stick to just one brand, it is still worthwhile to have loyalty programs. Customers like it when brands engage with them and have service that is personalized. They will surely love the rewards that they can enjoy with these loyalty programs.
Using Smile.io will allow you to offer loyalty programs on your online store. Enticing your customers with rewards will encourage repeat purchases, boosting your bank balance along the way.
You can issue points where customers can earn rewards. They can earn points by creating an account, sharing your products on Facebook and other social media sites, and also just by following your brand. Your customers will surely enjoy earning those points.
When you provide excellent products and services to your customers, you can be sure that they will tell their family and friends about your store. This is what you should achieve as a business owner. Referrals are a great way to have more new customers and increase your sales.
ReferralCandy is one of the Shopify apps that you should try because it allows you to give incentives to your customers whenever they refer your store to their friends. The system in ReferralCandy lets you track the referrals on your dashboard. It can also set referral reminders and deliver rewards automatically.
Benefits of eCommerce Websites for Wholesale Stores
Now that you know about Shopify and its apps, let us look into why it is beneficial for wholesale stores to have an eCommerce website as well.
Having an eCommerce website for your wholesale store means that retailers can go to your site and take a look at your catalog. When they find something they like, they can then order directly through the same website quickly and easily.
Retailers can also download product images so they can use them for their retail stores where they will be reselling your products. One thing that you can give to the retailers would be a resource that can help them in selling the products at their own retail shops.
What retailers would like to find on a wholesale website
Your wholesale website should contain helpful information that is important for many retailers. Some of the information that retailers would like to find on your wholesale website are the product names, target age of the product, product description, and the MSRP if there is one.
There should also be a file where the name, UPC, and order code of all of your products can be found. Lastly, retailers would want to know about the availability of the products. Are they in stock now, if not then when is the expected date that the products will be available, and also if the product is already retired.
Reasons why Shopify is the best option for your wholesale store
When you use Shopify to create your wholesale website, you will find that you can quickly set it up. It is very user-friendly. If you ever encounter any problems or issues, you can be sure to get great support from Shopify’s customer service.
As for the payment processing, Shopify works with most of the payment processors so your customers have plenty of options to pay when they buy your products. Along with that are thousands of Shopify apps that you can choose from.
A wholesale app that you can try is Wholesale Hero. With this app, you can save a lot of time as well as effort when it comes to the maintenance of a distinct wholesale store. It is a fully-featured Shopify app.
You don’t have to worry about duplicate variants and other issues like what you might encounter with other apps. This one is uncomplicated and it works. Your sales will increase when you start incentivizing wholesale clients by using volume discounts as well as other methods in wholesale sales.
As you can see, there are many benefits to having your retail or wholesale store online. You can reach more customers beyond your brick and mortar location and the potential of growth is endless.
Earning the loyalty of your customers is also easier because of the many rewards programs and incentives that you can give them. The Shopify apps can surely help you gain more customers and keep your existing ones happy.