Almost every person in the world is using Facebook nowadays, including your potential customers. Setting up your own social media page is one of the easiest and most cost-effective methods to advertise your products or services. This trend is especially true if you want to launch a Facebook Advertising West Palm Beach campaign.
But, how exactly do you set up a campaign in Facebook? The good news is you don’t need to be an Internet geek or have a diploma in digital marketing to do it. In this article, we’ll show you a step-by-step guide on how to do a campaign with the largest social media platform.
Define Your Campaign Objective and its Goal
The best way to start anything is to keep the end in mind. This means defining the goal of your campaign. Usually, you have three objective categories: Consideration, Awareness, and Conversion.
When you’re starting out your FB page, you first need your customers to be aware of your product and its value. This is especially the case if you are operating locally and you want to target customers from your area. Consideration is more concerned with keeping your customers visiting the page, while conversion is making the sale or a store visit.
Build Your Ideal Advert Set
Once you have a goal in mind, the next step is to define who your audiences are and how much you are willing to spend for them. This requires some basic research, such as knowing the demographics of your customers – their age, sex, income bracket, interests, budget, etc. You also need to come up with a customer acquisition cost, which is the amount you need to spend to get someone to buy your product.
There isn’t a rule on how big your target audience should be. However, if you are in a very niche space, you may want to narrow it down to your typical and ideal customer. For example, if you are into the wedding business, you can target persons in marrying age (i.e. 25 to 35 years old) who are affluent enough to avail your services.
Finalize Your Advertisement and Begin Initial Test
Once the conceptual work is over, it’s time to build your advertisement. This part involves choosing the image or video to be used, writing down the ad copy, choosing a display format, creating a call-to-action button, and making it go live.
Within a few weeks, you will have some data which you can analyze to see if your campaign is effective. A successful Facebook campaign usually needs several rounds of split testing and changing some elements until you find the most effective combination. With hard work and patience, you can turn your campaign into a money magnet.
Setting a Facebook Advertising West Palm Beach campaign has never been easier, once you learn these steps. It remains one of the best ways for you to reach your customer and make a sale.
About The Author
Ezra is currently a content team lead at SMB Compass, where she has collaborated with several writers and different brands. She makes sure that the blogs, guest posts, and web pages lined up for online publication are up to standard.
Since 2016, Ezra has helped small business owners find their voice and make informed decisions through well-written content pieces. Her expertise revolves around small business financing, marketing, and SEO web content writing.