With the constantly changing algorithms of search engines, you should be up to date with newest strategies for SEO. Many Detroit SEO experts can help you in this aspect. When you optimize your content, you get more chances of it showing up in the search engine results pages. If you don’t do it right, then your content is as good as invisible. Here are some SEO tips from the experts to help you with that.
Improve Posts that Almost Made It
According to Andy Crestidona, the co-founder of Orbit Media, you should assess your previous posts. Look for ones that almost ranked high. You may found out that there are a lot of them. In the Analytics, go to Acquisition and then Search Console. You will find the Queries report.
With the advanced filter, you will see the rank of the posts. Rewrite the ones that almost made it to the top. Put more details, images, statistics, examples, and other important pieces that will make it a better article. Do this step quarterly as a part of your content marketing audit. Detroit SEO experts will surely agree with this technique.
Take Advantage of Videos
For Shilpa Shah, the co-founder of Hummingbird Web Solutions, it is a rule of thumb in SEO that you should look into the quality rather than the quantity. Any of the Detroit SEO experts will tell you that as well. It means that even though you have so many indexed pages, you won’t always get a lot of organic traffic.
You should review your blog posts and see which ones are shallow or superficial and get rid of them. Make sure that you focus on sharing content that is valuable and meaningful. These will bring you more engagement. Visitors will love the fact that they can get a lot of information from a single post.
She also emphasized the importance of videos. They have untapped potential that you should take advantage of. If your content has a video, the visitor will most likely watch that rather than read a very long article. So make use of videos to help your visitors have an easier time.
Engage Your Audience
Max Desmarais, the SEO and PPC Specialist of Vital, suggests that you should be more focused when it comes to user engagement. This means that your visitors should not have a hard time reading your content and that there should be relevant offers and links on your pages so that any questions that the reader may have can immediately be answered.
Also, include several ways that the reader can absorb your content. So be sure to place images, videos, and infographics. These will catch the attention of your readers and will make them more engaged with your content.
These are just some of the tips that you can apply to your own SEO strategy. Try them out and see which ones work for you best. If you are still starting out and are not very familiar with how to go about it, tap the Detroit SEO experts to help you. It would also be beneficial for you if you can learn these techniques yourself so that you can better understand the process and appreciate your hard work when you see that your pages are ranking better in the search results.