If you have a Detroit SEO company or if you have a business where you use local SEO, you should be in the know when it comes to ranking for local keywords. If you want some numbers to convince you that investing in local SEO is worth your time, you ought to know that with local searches, 60% of customers come to the store or shop to make their purchase.
With smartphone users, 77% contact businesses after they have found the local information on the net. Adding up to that, it pays to have an active social media account because 70% of customers are more likely to engage with a business that has one. With this information alone, you can see that local SEO can have a positive impact on your business.
Ranking for Your Local Keywords
While these numbers prove that local SEO is indeed vital in helping your business grow, that’s just half the story. You still have to do some hard work to keep your rankings. How you in the search engine results pages is also important. It is a highly competitive space, so you always have to be thinking about how to get ahead of your competitors.
Let’s take a look at some of the steps on how to rank for Local SEO. You can do it on your own, or you can tap the expertise of a Detroit SEO company to help you with it. Whichever way you choose, you should learn about these steps so that you can make the most out of your local keywords.
Learning about Algorithm Updates
Google’s algorithm changes constantly. You have to keep track of these changes so that you can adjust your local SEO strategy accordingly. With each update, it is not enough that you are aware of the things that have changed. You should also refine your efforts so that you can maintain your ranking on the search engine results pages.
Updating your Google My Business Information
If you haven’t claimed your business and placed your business information on Google My Business, then you’re missing out on a lot of opportunities. Set your profile and put your address, contact information, email address, website, and social media profiles.
With Google My Business alone, your business will be easily found by potential customers as well as your loyal clientele who want to know what’s new with the products and services that your company offers.
Creating Content that is Locally-Focused
Make full use of your website by having a blog. Share your knowledge and expertise about your field. If you have a Detroit SEO company, share what you know about the latest Google algorithm update, for example. Create content that is highly-informative but easily digestible.
Keep in mind when you’re writing to give information that will be very useful for the locals. Along with that, you can also post local promotions, trends, and news.
With these key steps on how to rank for local SEO, you are on your way to getting that top spot. Don’t forget to monitor, adapt, and improve your strategies constantly.