As mentioned, the exact amount you spend will depend on numerous factors, including your goals and the level of competition in your area. But here are just some sample ideas of what the average dentist might spend in various areas.
Branding/logo creation – Initial investment of $5,000 to $6,000
Online Marketing (SEO, Pay Per Click, Review Management, Social Media Marketing, etc. – $1,000 to $5,000/month (the variance will be determined by competitiveness of your market-what are your competitors doing? Your growth goals, and your budget.)
Office improvements (including technology) – $3,000 to $4,000/year
Internal marketing (i.e., discounts and rewards programs for loyal patients) – 1-2% of fee revenue
In total, you might spend around $5,000 a month on marketing, and on the higher end, around $100,000 annually.