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One advice you’ll always hear when looking for ways to improve your site’s SEO is to get the right tools. Indeed, with the right ones, you can significantly improve your SEO’s quality, as well as save you time and energy along the way. So invest in the best tools for SEO if you haven’t yet.


Now with so many SEO tools out there, you might have a hard time finding the ones that will work best for you. So to make your life a bit easier, below are eight of the most popular SEO tools in recent years.


Ahrefs easily takes the cake as far as the best tools for SEO goes. From analyzing your website’s backlinks to conducting keyword research, this tool is a must-have if you want to improve your site’s online visibility. It even has features that allow you to keep an eye on your competitors’ traffic and SEO health, enabling you to copy their strategy to get similar results.


Ahrefs is currently available in four aid plans: Lite, Standard, Advanced, and Agency. Pricing and features for these plans vary, so best check them out before picking one.

Google Search Console

Google’s Search Console offers tools and reports to help you measure your site’s Search traffic and performance. Its Search Analytics will allow you to learn which queries will bring users to your site. Additionally, it can help you examine your site’s impressions, clicks, and position.


Google Search Console will also send you email alerts whenever Google detects any problems with your website. This allows you to fix them immediately. To top it off, the tool offers a series of training videos where you can learn how to optimize your Google search and increase organic site traffic.


Google Search Console can be used by anyone for free. Just go to the Search Console’s page and click on the “Start now” button.

Google Analytics

Google Analytics helps users examine their business data, providing complete, in-depth web stats and search insights that will allow you to make better decisions. Not only will it help you monitor website traffic; it will enable you to find out where it’s coming from and which page is receiving it, too.


The only downside about it is that it will no longer show you the keywords or queries responsible for driving organic traffic to your website. However, this limitation can easily be remedied by tools like Keyword Hero.


As with their Search Console, Google Analytics is one of the best tools for SEO you can use for free. Just make sure you have your own Google account to get started.

Google Ads Keyword Planner

Google Ads’ Keyword Planner allows you to discover new keywords, alongside insights on how people use these words on their queries and how they change over time. It will also provide you with various stats which can greatly improve your keyword strategy. These include competition, monthly search volume, and even a list suggestions you might otherwise not consider. The only downside is that you need to run an ad campaign to view the exact search volumes.


Again, Google Ads Keyword Planner can be used by anyone for free. Just make sure you have your own Google account.


SEMRush is a software that allows you to simulate SEO strategies and other digital marketing campaigns. With this marketing tool, you’ll be able to easily identify and monitor trends in your industry niche. It will also help you perform on-page SEO audits, as well as improve your web pages so it can generate more leads.


What’s more, SEMrush will aid you when looking for the best keywords for your SEO campaigns. Aside from letting you know what keywords are being utilized by your competition, it will provide insights on how to outperform them, too.


SEMRush is great for anyone with limited knowledge or experience about SEO and digital marketing. It’s currently available in three paid plans (Pro, Guru, Business), each with different prices and features.

Moz Pro

Moz Pro is a fantastic tool to have if you want to properly manage the numerous parts of your SEO campaigns, particularly your domain authority. It provides audience analysis, letting you know how they got to your website (i.e., via social media, paid ads, or organic search). This will help you better understand your target audience.


Moz Pro will also help you improve your site rankings, enabling you to track your rankings based on specific keywords, as well as monitor local and national searches. And they have their own crawlers which will help you find website issues more quickly while performing audits.


Moz Pro offers both free and paid tools. Their paid plans include Standard, Medium, Large and Premium. Each of these plans have varying pricing and features, so check them out first.


Formerly known as Jarvis, Jasper is a robot trained to create original content. It’s basically one of the first AI copywriters out there. With more than 50 templates in its belt, it can help you improve your written content, as well as come up with fresh ideas faster. All you need to do is create recipes it can follow. Recipes involve the instructions you want Jasper to follow.


Jasper is available in two paid plans: Starter and Boss Mode. With the Starter plan, you can enjoy up to 20,000 words’ worth of content, alongside the standard features. With the Boss Mode plan, you get access to Jasper’s advanced features.

Yoast SEO

Yoast SEO will help you optimize your finished content, ensuring its SEO-friendliness before it goes live on your website. One of the best things about this tool is that it will point out the specific areas you need to improve on. For example, if your article lacks any internal or external link, then it will simply let you know by mentioning it on its list of suggested improvements.


Yoast SEO is available at $99 per year (excluding VAT), and it can be installed in WordPress-based websites as a plugin.

Get These SEO Tools Now!

Having the best tools for SEO is a must if you want to outperform your competitors and stay within your target audience’s radar. So invest in the tools listed above. They might not cost you cheap, but the benefits they’ll bring will be worth every penny.

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