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Podcasts have become one of the more popular entertainment platforms nowadays. Statistics show that podcast listeners have increased by 37.5% in recent years. Undoubtedly, it’s a fast-moving space that accommodates a wide range of activities and interests, including learning fundamental and advanced SEO concepts.

For this reason, I’ve compiled a list of the best SEO podcasts to listen to in 2022. From general discussions on the concept of optimization for search engines to the more technical aspects of the industry, there’s something to learn for every type of SEO practitioner here.

12 SEO Podcasts to Take Your SEO Game to the Next Level

The Authority Hacker Podcast

Hosts: Mark Webster, Gael Breton

Topics: SEO, Content Marketing, Marketing

Website: Authority Hacker 

Frequency: Every Two Weeks

Where to Listen?: Apple Podcasts, Spotify, Soundcloud, Stitcher

This popular podcast is equal parts entertaining and informative. Gael Breton and Mark Webster make an affable pair. It’s pretty easy to listen in as they discuss SEO topics between bouts of clever banter.

With nearly 280 episodes to date, their ability to keep the content fresh is remarkable. Aside from discussing Google updates, Gael and Mark address SEO queries and talk about their experiences running authority websites and blogs, including how they established and sold one of their websites for a cool six-figure price tag.

The Search Engine Journal Show

Hosts: Loren Baker,  Brent Csutoras, Danny Goodwin

Topics: Content Marketing, SEO, Paid Search, Social Media, Entrepreneurship

Website: The Search Engine Journal Show

Frequency: Every Two Weeks (but they released four new episodes this month) 

Where to Listen?: Spotify, Apple Podcasts, TuneIn, and Google Podcasts

The Search Engine Journal Show podcast showcases interviews with renowned experts, discussions of SEO-themed topics, and a wealth of actionable SEO recommendations.

The host and creator of SEJ, Loren Baker, welcomes esteemed guests to the show to discuss everything from SEO trends and technical issues to content marketing strategy, tourism marketing, and harnessing the power of first-party data.

Since its debut in 2014, the show evolved into a must-listen for SEO professionals, given the caliber of guests who appeared on the podcast. Some of the notables include Google’s Gary Illyes, Bing’s Christi Olson, and Snap Inc. Canada’s Matt McGowen.

Although it caters to SEO practitioners in general, the show is best suited to SEO veterans, as the discussions can sometimes get a bit technical.

(See Related Article: Top Blog Submission Sites to Acquire Quality Links)

Experts on the Wire

Hosts: Dan Shure

Topics: Digital Marketing, SEO

Website: Experts on the Wire

Frequency: Monthly

Where to Listen?: Spotify, Apple Podcasts, Stitcher

Dan Shure sure has a knack for putting on a great show. He produced TV shows and was a performing musician before launching his boutique SEO agency, Evolving SEO, in 2010.

As the host of Experts On The Wire, he doesn’t disappoint either. Whether it’s Backlinko founder Brian Dean or entrepreneur Everette Taylor, among others, the monthly podcast highlights highly-regarded industry practitioners who talk about the tools, techniques, and people impacting the field of search marketing.

Although Dan only released four episodes in 2021 and seven in 2020, the podcast is still a joy to listen to and is ideal for everyone interested in SEO, regardless of experience level.

The Unknown Secrets of Internet Marketing

Hosts: Matt Bertram, Chris Burres

Topics: Conversion Rate Optimization (CRO), Content Marketing, Social Media, PPC, SEO

Website: Best SEO Podcast

Frequency: Every Two Weeks

Where to Listen?: Podomatic, Soundcloud, Apple Podcasts, Spotify

The Unknown Secrets of Internet Marketing has earned over 3.6 million downloads since its debut in 2009. To say that the podcast has a sizable fanbase is an understatement.

The show was created by hosts Chris Burres and Matt Bertram to complement their training courses at EWR Digital, the digital marketing firm they also founded. However, upon noticing the scarcity of high-quality SEO podcasts, they decided to stay put and fill that gap.

Fast forward to today, the show already has over 500 episodes, with new ones being uploaded every two weeks via livestream on Facebook and YouTube.

Avid listeners will come to appreciate the variety and complexity of topics being discussed,  ranging from Google algorithm updates to conversations about enterprise SEO, local SEO, and branded and non-branded traffic. Guests such as Lemuel Park and Matthew Royse contribute heavily to each discussion and help ensure every episode remains fresh with well-rounded perspectives from everyone.

SEO 101 Podcast

Hosts: Ross Dunn, John Carcutt, Scott Van Achte

Topics: SEO, Paid Search, Ranking Factors

Website: SEO 101

Frequency: Every Three Weeks

Where to Listen?: iHeartRadio, Stitcher, Soundcloud, Apple Podcasts, Spotify

Are you just starting a career in SEO? Then this podcast is for you. Ross Dunn and John Carcutt will guide you through the process of entering this industry methodically and step by step without getting bombarded by complicated terms.

Despite the show’s title, the SEO 101 Podcast is suitable for marketers of all levels. Expect to learn about core web vitals, SEO strategies, ranking factors, and more.

The show has been running for over 11 years until John’s passing in 2021. Scott Van Achte, a senior SEO at Stepforth Web Marketing, has been Dunn’s co-host on most episodes since. The pair has brought fresh insights on every topic and a touch of humor to the table, making the podcast a favorite among SEO experts and avid listeners alike.

Whether you’re looking for a refresher on the fundamental SEO concepts or to develop a stronger foundation on the subject matter, there’s always something to learn here.


Hosts:  Jim Hedger, Dave Davies

Topics: Digital Marketing, SEO, Social Media Marketing

Website: Webcology

Frequency: Weekly

Where to Listen?: StitcheriTunes, Spotify

Webcology delves deeper into the Internet ecology and how it affects web marketers and admins, as seen through the eyes of two well-known web marketers, Jim Hedger and Dave Davies. Every episode showcases the hosts’ fantastic camaraderie. After all, they’ve been doing the show for more than a decade.

Some of the topics they’ve covered so far include: how to rank in Google Discover, mobile-first indexing, Google core updates, and Google Knowledge Panel management.

Webcology introduces, investigates, and explains how the various areas of the web marketing industry work through interviews with special high-profile guests or panels. In contrast to the SEO 101 Podcast, this show looks at the broader scope of the digital marketing ecosystem and the different ways web admins and marketers can improve their skills.

TechSEO Podcast

Hosts: Keira Davidson

Topics: Technical SEO, Link Building, Keyword Forecasting

Website: TechSEO Podcast

Frequency: Monthly

Where to Listen?: Overcast, Spotify, RadioPublic, Pocket Casts, Apple Podcasts

Recognized as one of the Best Podcasts to Master SEO and Stay Tuned, the TechSEO podcast has been around since 2018.

This monthly podcast focuses on, as its title indicates, technical SEO. Clearly, reaching a wider audience that includes beginners isn’t one of its goals. Instead, it’s intended to help marketing specialists further hone their expertise.

The show’s host, Keira Davidson, who took over former hosts Dan Taylor and Adam Gent, is an excellent conversationalist. You’ll find yourself eagerly listening as she discusses a broad range of topics, from large-scale migrations to automated SEO testing.

Sören Bendig and Katherine Watier Ong are among the notable guests who appeared on the show. Overall, the podcast’s practical recommendations and fresh insights are sure to provide you with more than a few valuable takeaways.

Hosts: Benjamin Shapiro

Topics: Content Marketing, SEO, Technical SEO, Google Algorithm Updates

Website: Voices of Search

Frequency:  Every Other Day

Where to Listen?: Google Podcasts, Apple Podcasts, Spotify

Looking for quick and easy SEO tips but don’t have time to browse through a pile of websites online? Apart from Twitter, Voices of Search is your most viable option out there. This podcast focuses on SEO and content marketing, with almost-daily episodes ranging from 10 to 20 minutes in length.

Given the short time commitment required per session, it becomes significantly easier to pay attention as host Benjamin Shapiro covers all important topics. You’ll learn more about content optimization, changes in mobile SEO, impacts of social media on SEO, identifying ideal content formats for your target audience, and many more.

In particular, you’ll like how straightforward the interactions are, especially with notable guests that include Dmitry Dragilev, CEO of JustReachOut.io, and Bill King, founder, and host of GTO Podcast, among others.

Search Off the Record

Hosts:  Google’s Search Relations team

Topics: Google Search Team Projects, SEO, Technical SEO, Digital Marketing

Website: Search Off the Record, Twitter

Frequency: Almost Weekly

Where to Listen?: Apple Podcasts, Stitcher, Google Podcasts, Spotify

This podcast by Google, which airs fairly frequently (with approximately two episodes per month), is worth listening to since you’ll be hearing straight from the members of Google’s Search Relations Team.

For one, the show offers a behind-the-scenes look at how important decisions are made and other topics of interest to the SEO community, including the projects and initiatives being worked on by Google Search.

Will you become a better search marketer just by listening to the podcast? Sure! You can count on the show to help you become a better SEO practitioner.

Get ready to learn more about a wide variety of topics, including indexing, how sites are rendered, and even how algorithms approach brand new sites.

As informative as the podcast is, the episodes occasionally veer into technical territory, covering JavaScript, robots.txt, and Core Web Vitals. Transcripts are available on the official website to help you learn more.

Crawling Mondays

Hosts:  Aleyda Solis

Topics: SEO, Link Building, Technical SEO, Digital Marketing Trends

Website: Crawling Mondays by Aleyda

Frequency: Monthly

Where to Listen?: Ivoox, Overcast, Google Podcast, Apple Podcast, Spotify

Crawling Mondays is a YouTube video series that’s turned into a podcast. At the helm is Aleyda Solis, the founder of digital marketing firm Orainti and remote work platform Remoters.

The topics the podcast covers are pretty diverse. Thanks to its high-profile guests such as Jon Henshaw, Bibi The Link Builder, Dana DiTomaso, and Jono Alderson, the information you get is reliable and authoritative. There’s no doubt you can listen with utmost confidence.

Topics of interest that they already covered include:

  • Affiliate SEO: Developing and Optimizing Affiliate Websites
  • WordPress SEO: Optimizing Your WordPress Site for Organic Search
  • Internal Linking Optimization: How to Make Your Internal Links SEO-Friendly
  • Learning How to Craft and Send Outreach Emails


Hosts: Sarah McDowell, Areej AbuAli

Topics: SEO, Local SEO, Technical SEO

Website: Women in Tech SEO

Frequency: Weekly

Where to Listen? Apple Podcasts, Spotify

The WTSPodcast is an extension of the founder’s networking platform, Women in Tech SEO, which includes a growing marketing community for women in the technical SEO arena. The show aims high and delivers a program that’s equal parts informative and entertaining in convenient half-hour episodes airing every Tuesday.

Watch out for episodes discussing local SEO, keyword mapping, enterprise-level site migration, and structured data. By incorporating insights from women marketers of diverse backgrounds, the conversations are simple enough for practically anybody to follow-even for non-SEO savvy folks.

While the podcast generally tackles the technical aspect of SEO, it also covers other topics like managing remote teams, scaling an agency, setting client expectations,  and issues concerning ethics and disinformation.

SEO for the Rest of Us

Hosts: Brendan Hufford

Topics: Content Marketing, SEO, Technical SEO

Website: SEO for the Rest of Us

Frequency: Not Fixed

Where to Listen?: Apple Podcasts, Google Podcasts, Spotify

This show doesn’t just talk about SEO. It also intends to examine how entrepreneurs can use SEO concepts to grow their products and business as a whole to achieve financial freedom.

That’s according to Brendan Hufford, the show’s creator and host, who’s generous in sharing his experiences in the marketing field. He’s also a fun host who keeps things lighthearted and casual with the show’s guests.

As much as the podcast is a joy to listen to, episodes don’t air on a fixed schedule. Nevertheless, there’s a lot to learn about from the existing content, and you’ll have a good time while you’re at it.

Notable topics covered in previous episodes include:

  • Curing SEO Burnout
  • How does SEO Upgrade Every Marketing Channel
  • How to Build a Blog that Lasts

Key Takeaways

There you have it, our list of the best SEO podcasts in 2022. Here in Reach Digital, we value learning and constant education to take our SEO services to another level. Listening to these podcasts is certainly one of the ways to learn.

The best part is that you won’t have a hard time finding a show you’ll love, regardless of your level of SEO expertise. It’s okay to be picky, so go ahead and read the episode synopsis and find one that resonates with you the most. Also, don’t forget to bookmark your favorites for future reference.

Did I miss your favorite show? Share your thoughts in the comments field below.

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