SEO is no longer the simple “stuff it with keywords” strategy. It has evolved to where you may need the help of a professional.
It involves much more than keywords at this point.
A true SEO professional will understand conversion rate optimization as well. This is optimizing your website so that you are able to convert as many people as possible.
Once you rank well, and you are getting a good amount of traffic to your site, be sure to spend time/money on the optimization of your site.
There are different SEO strategies – local, organic, and international. Each has a different impact on your conversion rate. Talk to an expert about the strategy that will work best for you before you get started, and remember that it’s not just about basic keywords.
Typically, local SEO is what will be most important for a dentist, because they are targeting people in a specific area, and want to show up here, in the Google local pack.
Google now not only shows local listings, it prioritizes them on mobile searches. This is to make it easier for people on-the-go to find the business they are looking for.
According to Google, “50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same.”
You’ll want to optimize for location-specific keywords so that people searching for dental offices near you will find your website. Here are some examples of location-specific keywords:
- [Your city] dentist
- [Your neighborhood] dentist
- [Your zip code] dental office
You should also optimize for keywords related to your specialty (e.g. Portland dental implants).
One way you can minimize competition is by targeting long-tail keywords. Patients are looking for solutions when they search online, and oftentimes these solutions have many words, we call them long-tail keyword. Examples would be:
- dentist in Salt Lake City that does teen Invisalign
- zoom teeth whitening dentist in SLC
So focus on long-tail keywords revolving around solving the dental problems that people have.
Search engine optimization is an ever-changing art, so you should probably enlist the help of a marketing professional to decide what keywords to target and how.